Audience Targeting

Audience Monetization helps organisations unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers who increasingly rely on precise audiences to drive performance.

The enhanced partnership gives B2B marketers direct access to Bombora’s B2B digital audiences, empowering them to increase campaign efficiency, targeting, and conversion.

The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows.

The partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN).

The partnership will strengthen The Atlantic's advertising offerings by providing brands with detailed insights and performance metrics for more sophisticated targeting and measurement.

Through AMC, advertisers can now access Adsquare’s ID-precise data offering—built on geo-behavioural signals such as place visits, home/work locations, and seasonal consumer shopping patterns.

The release introduces a reimagined self-serve experience that opens Tatari’s advanced capabilities to digital‑first marketers, while preserving advanced features for power users at agencies and in-house marketing teams.

Together with OpenX’s people-based identity graph and premium cross-inventory format, this partnership ensures better targeting accuracy and meaningful campaign results.

Combined with DOOH’s ability to reach consumers throughout their daily routines, the partnership with Acxiom equips advertisers with a more context-driven solution to deliver relevant messaging when and where it matters most.

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.