Artificial Intelligence

Tenet Partners has launched an advanced marketing analytics practice focused on applying machine learning, artificial intelligence and natural language processing to help marketers build, manage and optimise branding and innovation initiatives, thereby shifting their focus from hindsight to foresight—from reactive to proactive. The new practice, underpinned by a novel framework of interconnected models, is grounded […]

With limitless access to music the top streaming service, using big data and AI, has become a dominant force for artists and listeners alike Spotify is arguably the biggest on-demand music streaming service utilising big data and artificial intelligence (AI) in the crowded music streaming space. It was founded in 2006 in Stockholm, Sweden, by […]

Integration Gives Customers Seamless Access to ZoomInfo’s World-Class B2B Go-To-Market Intelligence Leadspace, the leading business-to-business (B2B) customer data platform provider, and ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a strategic partnership.  The partnership gives sales and marketing teams an unprecedented combination of B2B intelligence with enterprise-level data management and activation tools. Customers […]

New artificial intelligence tech tool for small and medium businesses claims to cut marketing costs and opens new roads to generate awareness, identify online leads and boost sales Strentos the world’s first free digital advertising planning tool powered by artificial intelligence (AI), launched to help businesses streamline and maximise their marketing dollars online. Formed by […]

The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]

Many organisations witness higher growth rates and investment plans with AI, while some struggle with its performance. Artificial Intelligence has earned the tag of ‘improved execution’ among all global brands. AI integration was an unavoidable addition for several organisations in 2020, and they do not regret it. A McKinsey survey, The state of AI in 2020, […]

AI in the retail industry presents a host of features that tailors the customer experience throughout the journey. Let’s find out how some of the renowned Middle Eastern brands are using AI to enhance the customer experience in retail. AI-based solutions prospect cost-saving of a whopping USD 340 billion within current deployments. In the Middle East […]

Seamless Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, today launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating […]

The trends will help leaders accelerate digitisation and create resilient businesses According to Forrester (FORR: NASDAQ), the next decade will require CIOs to both respond to digital acceleration and proactively manage uncertainty.  Rapidly changing consumer trends, complex security concerns, the ethical use of artificial intelligence, and the increasing impacts of climate change will drive businesses to incorporate […]

Expanding AI Advertising Suite to Strengthen Brand, Publisher and Consumer Value Exchange in a Privacy-Forward Future Industry Leaders to Help Accelerate AI Adoption in Digital Ecosystem IBM today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands […]