Apps

As platform fees rise and acquisition costs climb, subscription apps are moving conversion upstream. The results are hard to ignore.

As user acquisition costs climb, mobile marketers are refocusing on what happens after the install without spamming the notification tray.

TrailheaDX, Salesforce is introducing the next generation of Salesforce Platform — a powerful set of low-code development tools that empower everyone within an organisation, regardless of technical skill or role, to create and ship apps on a single platform. An urgent need for businesses and organizations to go digital faster is overwhelming resource-constrained IT departments, […]

Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data.  Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. Lean App’s founders – Luke Dugdale, Tom Stuart, […]