app marketers

App install ad spend budgets dropped 14 per cent in the first half of 2022, but the use of owned media is on the rise AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and […]

Mobile business platform IronSource has acquired mobile marketing firm Bidalgo for an undisclosed amount. Bidalgo provides a platform for app marketers to drive growth by giving control over marketing investments. The purpose of this acquisition is to deepen the firm’s market presence, particularly as Bidalgo’s consumer base extends beyond mobile games, including dating, social and […]