With tweet-level analysis, advertisers can now better understand the content that appears adjacent to their ads on Twitter Integral Ad Science and Twitter, Inc. announced the launch of third-party brand safety and suitability measurement on Twitter in the US. With Tweet-level analysis, advertisers can better understand the content adjacent to their ads on Twitter’s feed. […]
Unbounce, a conversion intelligence platform provider, has acquired LeadsRx, a marketing analytics platform provider, for an undisclosed amount. LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels. This acquisition positions Unbounce to bring marketing attribution to its small and midsize business customers. “Attribution […]
Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]
