AI

With the launch of the AI Centre of Excellence, Oracle continues to strengthen its role in advancing digital innovation and AI adoption across Southeast Asia.

From across AI, brand experiences, advertising, and the creator economy, here are 10 takeaways inspired from SXSW.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.

Nexla uses AI to connect, extract metadata, and transform source data into human-readable data products, called Nexsets.

AIO gives businesses the tools to monitor, analyse, and proactively shape how they appear in AI-driven search results – before competitors can.

Americans are increasingly relying on artificial intelligence (AI) as a key part of their shopping experience as well as trusting the technology to help make purchasing decisions.

AI manages call flow efficiently, ensuring agents spend more time talking to engaged leads.

Laudable’s AI provides cross-company access to customer data through a chatbot, as well as customer call tracking and processing.

Jeen AI is designed to take the busywork out of media buying, giving teams more time to focus on strategy, creativity, and results.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.