ManageEngine has announced the results of their 2021 Digital Readiness Survey, recently. The study revealed that 86 per cent of organisations worldwide use artificial intelligence (AI) more than they did two years ago. Yet, only 35 per cent reported improved confidence in the technology. The study focused on understanding the technological and process maturity of […]
Despite the pandemic, brands across industries are sensing the need to offer innovative experiences to customers. The experience economy is here to stay. Laila and her group of friends want to hang out in a café with board games rather than a traditional coffee shop. Fred wants to first experience the latest iPhone features in […]
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Content-marketing agency Immedia has launched the martech platform Contrend. The artificial intelligence and machine learning (AI and ML) powered platform gives users insights on how content-marketing campaigns are landing with audiences. Contrend—the name combines the words ‘content’ and ‘trend’—was originally developed by Immedia as Immediate. Contrend was developed as a new iteration after the R&D […]
Sweetch announced the completion of a $20 million Series A round of funding. The funds will be directed toward the company’s continued global expansion and further development of its artificial intelligence (AI) and emotional intelligence (EI) behavioural science technology that engages individuals to achieve their health goals with the right message in the right tone, […]
The UAE is the only country from the Middle East and Africa (MEA) region in list of top 20 countries globally in the fixed broadband index with the fastest average download speeds in May 2021, according to the latest data from Ookla, a global leader in fixed broadband and mobile network testing applications, data and […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, […]
CleverTap leverages AI and machine learning (ML) to deliver timely, relevant engagement opportunities for businesses. Customers are becoming more demanding, and marketers have put in the effort to keep up. Maintaining a brand presence across all possible channels boosts businesses’ credibility and connects them to their target audience. Customers expect their experience with the brand […]
