AI Search Optimisation

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.

Combined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.

The company is also planning to launch an MCP (Model Context Protocol) server that will enable AI agents to connect to OtterlyAI data via a standard protocol.