AI-powered analytics

Raptive has also introduced an optional Compass MCP connection, which lets publishers securely access their Raptive data through compatible AI tools.

Mixpanel AI monitors the product continuously and surfaces insights and issues before teams think to ask, combining specialised AI agents, a business-aware Context Engine, and native integrations with the tools teams already use.

The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]