AI Overviews

AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Powered by Conductor’s unified data engine, AI Search Performance connects AI visibility with the content driving citations, the audiences interacting with that content, and the competitive landscape shaping the conversation.

As AI reshapes search behaviour, Patrick Briggs and Simon Lesser explore whether SEO is evolving or being redefined entirely, highlighting the rise of Generative Engine Optimisation, shifting user journeys, and the growing challenge of measuring success in an answer-first ecosystem.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.