AI marketing

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.

Attentive’s latest release also delivers many customer-driven workflow improvements that save time, reduce errors, and make day-to-day campaign management easier.

Using analysis of past engagement, events, and purchase data, Predictive Moments goes beyond traditional location-based advertising to provide highly relevant messaging during peak engagement and purchase times.

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

With brand lift integrated into campaign delivery, media companies can demonstrate how advertising drives both immediate performance and long-term brand outcomes.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

As part of the partnership, DAIVID’s AI models will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads within seconds.

Klaviyo’s Marketing Agent autonomously plans and launches campaigns, while Customer Agent delivers 24/7 personalised assistance, enabling brands to execute marketing and service seamlessly within one AI-first B2C CRM.

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

These new tools operate alongside Flamel.ai's core marketing hub—which includes BrandCheck AI, a digital asset manager, scheduling tools and a content calendar—to create a unified marketing experience for franchisors and franchisees.