News
Zeta Global to Acquire Senso to Expand AI Discovery and GEO
The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.
The acquisition will bring additional technology in-house, add AI engineering talent and deepen Zeta’s connectivity to frontier models.
Downloads are no longer enough to measure app growth. Youssef Farkash, RVP, EMEA, Branch, explains why retention, attribution and long-term customer value matter more.
New support helps advertisers connect paid ChatGPT Ads campaigns with organic AI traffic and every other customer acquisition channel.
Spangle AI Discovery is a new solution designed to help retailers compete and win as shoppers increasingly rely on AI assistants and shopping experiences.
Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.
Unlike conventional SEO tools or static reports, the Profound Index updates daily and provides visibility into the signals driving AI visibility across industries.
The study reveals how brands are mentioned, cited, and represented across AI-powered discovery environments, and why marketers need integrated SEO, content, and brand strategies to compete.
Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.
Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.
Clinch's new solution enables brands to connect GEO insights directly to omnichannel creative strategy and activation workflows inside Flight Control.