AI Commerce

Athena expands Shoplazza's AI-native commerce operating system by bringing agentic execution into the daily tasks merchants rely on to run their businesses.

New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.

As AI becomes the new shopping interface, retailers must rethink discovery, data, and customer experience to stay visible. Those who adapt now will shape how consumers find, trust, and buy in an AI-native world.