AI and Machine Learning in Marketing

CGI forms a global alliance with OpenAI to help enterprises deploy secure, responsible AI at scale, moving from pilots to measurable business impact.

UserTesting launches an AI-powered Figma plugin that generates full UX test plans in seconds, embedding customer validation directly into design workflows.

impact.com launches Geodesix, a data marketplace that gives AI systems licensed commerce content while ensuring publishers are fairly compensated.

AdCellerant launches AI Media Planner, a new tool designed to turn campaign goals into data-backed, editable media plans faster and with greater confidence.

The report captures how leading brands, in the Middle East, are using AI to build more personalised, real-time, and emotionally intelligent customer interactions.

The new solutions by Telium will start with consented data management to deliver in-the-moment experiences, powered by informed AI and machine learning models.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

The collaboration enables businesses to accelerate their digital transformation by leveraging Google Cloud's capabilities and bridging the gap between AI and cloud technologies.

Explore AI's transformative impact on customer journeys with insights from Kate Miller, EVP Strategy at Doceree. Learn how life science companies leverage AI for personalised HCP engagement, from segmentation to self-selection mechanisms.