As AI shifts digital interfaces from static pages to live conversations, Nic Baird and Kevin Baragona reveal that advertisers and publishers who align ads with real-time user intent will define the next revenue engine of the internet.
The Ad Optimizer empowers marketers and insights professionals to upload creative assets for an AI-driven frame-by-frame analysis of on-screen imagery and its accompanying audio.
nexAI DSP Assistant advances from planning through optimisation, while maintaining transparency and keeping users in full control.
The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
As new AI-powered advertising channels emerge, Multiply aims to help customers adopt them early while continuing to outperform across existing platforms.
Powered by Seedtag's proprietary Neuro-Contextual intelligence engine, Liz Agent now acts as a strategic conversational interface for Seedtag clients, combining research, analysis, and execution into a single, connected experience.
Part of Nextdoor’s smart advertising suite expansion, the feature will provide advertisers with enhanced performance across the entire marketing funnel, improving CTR and driving deeper campaign engagement.
With this acquisition, Onetag has taken a step toward reshaping digital advertising, from fragmented transactions and poor user experience to a unified value exchange built on quality, intelligence, and outcomes.
As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.
GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.
