To keep the economic engine running, marketers must now shift their focus to maintaining connections with core audiences and spending on the channels that generate the best value, says Netta Lev Sadeh, Managing Director EMEA-SANI at AppsFlyer.
Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]
The Cairo Angels, a global network of angel investors focused on supporting startup opportunities in Egypt, the Middle East and Africa, recently announced its most recent investment in the home services marketplace FilKhedma. Founded by Omar Ramadan in 2014, FilKhedma links top technicians with customers in need of a range of services, from plumbing and […]
IRI announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately. In this role, Jarvie will drive strategy, commercial activity operations and financial performance for the EMEA region, and oversee its assets, alliances and partnerships. Jarvie will also join IRI’s Executive Leadership Team. “We are thrilled […]
The KPMG Middle East and South Asia (MESA) region’s Board has announced the appointment of Nader Haffar as its Chairman, effective from first October, 2021. In this capacity, he will represent MESA on the KPMG Global Council and the KPMG Europe, Middle East & Africa (EMA) Board. Nader Haffar is presently the Chairman and CEO […]
Commvault, a recognised global enterprise software leader in the management of data across cloud and on-premise environments, has appointed Lena Halbourian as Senior Head of Marketing Middle East, Turkey & Africa (META). Lena will be based in Dubai and work with Commvault’s senior leadership team across the META region. Lena brings more than 16 years […]
The UAE retail market’s recovery is continuing, new data from Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, shows. This is according to the company’s quarterly update to its series of landmark retail sector reports. Data for the State of the UAE Retail Economy […]
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
Twitter delivered a surprise for Africa when it said it was establishing a regional headquarters in the West African nation of Ghana, triggering a vigorous debate about the business environment for technology start-ups across the continent. For the social media giant, its decision was based on shared values – Ghana supports “free speech, online freedom, […]
With a powerful hold on the Chinese market, super apps are gradually finding a place in the global industry amidst hesitancy and optimism. A concept envisioned in 2010, super apps have created a niche market in the Chinese industry. A tremendous success in a country that was known for its copycat technology, the world wonders […]
