Affle

Upon closing of the transaction, Perion will become a wholly-owned subsidiary of Affle and will continue to operate under the Perion brand.

While most businesses faced enormous challenges and economic hardships in 2020, Big Tech saw it as an opportunity.  As their revenues grew and down markets are always a good time to consolidate, 2020 saw major acquisitions, here are few of the big ones.  February GoDaddy Acquires Social Content Startup Over This follows GoDaddy’s relaunch of […]

Affle (India) Limited through its subsidiaries (“Affle”), today announced the signing of definitive agreements to acquire full control of Appnext Pte. Ltd. Singapore and 100% IP of Appnext app discovery and recommendation platform with immediate effect. Affle will initially acquire 66.67% equity ownership in Appnext Singapore, with a clear path to acquire 100% equity ownership […]

Affle (India) Limited, the leading consumer intelligence technology company, announced the signing of a definitive agreement to acquire Spain headquartered mediasmart, a self-serve mobile programmatic and proximity marketing platform. mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. mediasmart’s Proximity marketing […]