affiliate marketing

Combined with Awin’s performance insights and global network of publishers, the partnership helps advertisers reach new audiences while demonstrating measurable progress toward sustainability goals.

Unlike existing platforms that limit enhanced earning opportunities to creators, Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

Around 25% of marketers cite difficulty in measuring ROI, and 21% struggle to scale their partner programs effectively. This has sparked a growing investment in technology platforms that streamline operations, providing fraud protection, unified reporting, and simplified partner payouts.

With rising CAC and complex sales cycles, B2B companies are exploring partnerships and affiliate marketing as high-impact growth levers. This piece explores trends like ecosystem-led expansion, AI-powered partner management, and how trust-based channels are reshaping go-to-market strategies.

Konnecto’s AI-driven technology allows brands to uncover untapped partner opportunities by analysing vast datasets, identifying synergistic relationships, and predicting performance with remarkable accuracy.

Prompt is a new AI-powered tool from Rakuten Advertising that enables publishers and advertisers to generate real-time, custom reports in real-time, unlocking new efficiencies and enhancing operations.

In this episode of our exclusive video series In Conversation with Technology Leaders, we spoke to the Co-Founder of Marcode about affiliate fraud.

Marcode bolsters Rakuten Advertising's affiliate link protection by combatting keyword bidding and cookie insertion.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.