advertising technology

The partnership will allow Smartly customers to move beyond impressions and MRC standards by embedding attention-based metrics into campaign planning.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

Vistar’s ad server and supply-side platform, integrated with Quad’s In-Store Connect, will allow advertisers to purchase in-store media inventory with precision.

Leading companies are committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising technology. Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad […]

As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]

GroundTruth announced that it has acquired Addy, an online local advertising store. The acquisition will combine Addy’s self-serve advertising technology and UI with GroundTruth’s location-based ad capabilities to offer small businesses seamless access to marketing solutions that drive important business outcomes such as visits to their locations. According to industry forecasts, local advertising in the […]