advertising technology

Powered by AI, the Predict IQ Scores enable advertisers to understand how effective their creative assets are likely to be in capturing audience attention and sales lift before campaigns go live.

The collaboration between Teads and XPLN.AI aims to advance attention as a core metric for media effectiveness, underscoring a shared vision to evolve how advertising performance is defined and valued across the industry.

The new product, INVIDI Fuse, uses innovative client-side manifest manipulation (CSMM) to eliminate the prohibitive server costs associated with large-scale live events.

The combination creates a full-funnel solution that blends Life360 intelligence with Nativo’s creative and programmatic knowledge to drive measurable impact — all within a privacy-forward, family-safe ecosystem.

ACT Instant AI transforms ad-testing into an always-on capability that produces trustworthy, transparent, and predictive outputs in minutes, enabling advertisers to adopt AI-driven testing confidently and broadly.

New programmatic linear solution, available with FreeWheel’s Buyer Cloud, gives advertisers the opportunity to buy and optimise premium traditional TV inventory alongside their digital media spend.

WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

The Performance Multiplier will be integrated into Paramount Ads Manager, Paramount Advertising’s self-service buying platform that enables SMB advertisers to access premium streaming advertising at any budget.

Albertsons Media Collective and Perion are enhancing the shopper experience by delivering relevant, real-time offers and personalised content through immersive, high-impact ad formats, both online and in the real world.

Programmatic advertising is a strategic area of development for the group, and by integrating EUID and OpenPath, DAZN is reinforcing its commitment to innovation, addressability, and trust in the programmatic supply chain.