advertising solutions

While the platform is used for entertainment, TikTok reports that 61% of users have purchased products after viewing content.

Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies. Bidtellect, an advertising technology company, has launched a connected TV/over-the-top solution that connects companies with audiences beyond linear TV. Users can seamlessly leverage Bidtellect’s performance bidding and optimisation technology to incorporate CTV/OTT into their media buying strategies. […]

WPP and Instacart, an online grocery platform provider, have partnered on advertising solutions and measurement tools for consumer packaged goods manufacturers and retailers. The partnership will give WPP and its clients early insight into Instacart Ads product offerings and access to new tools and features on the platform. As the inaugural Analytics API partner, WPP […]

AI-Enabled Targeting Solution Combines Weather Intelligence, Location and Point-of-Sale Data to Create Actionable Insights for Marketers IBM today announced the launch of Watson Advertising Weather Targeting, a new suite of triggers designed for marketers to help them make the connection between weather and product sales actionable at scale without the use of third-party cookies or […]