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Raptive Launches Apex to Help Publishers Boost Ad Revenue
Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.
Apex offers a technology, intelligence, and strategic support model to drive higher revenue with a lighter operational burden as the media ecosystem shifts.
Google has updated the schedule for its introduction of “Privacy Sandbox” browser technology and the phasing out of third-party cookies. The new timeline has split the bundle of technologies in the Privacy Sandbox into five phases: discussion, testing, implementation in Chrome (called “Ready for adoption”), Transition State 1 during which Chrome will “monitor adoption and […]