advertising

Ads that induce emotion are nearly twice as effective at driving sales. Ahead of Cannes, new Zappi data reveals what truly makes creative perform.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

To improve ad campaign processes, Nexxen launched an AI-powered adtech platform, ‘NexAI.’

To help brands reach multicultural audiences, Fuse Media has launched AMPLITUDE, a new advertising platform.

Lamar Advertising acquired Premier Outdoor Media’s out-of-home assets, adding 200 billboard faces across key Northeast markets to strengthen its OOH portfolio.

More ads don’t mean better results. In 2025, the edge lies in emotionally intelligent, optimised creative that drives both installs and retention. What does the recent Appsflyer report reveal?

Built-in tools for messaging and contract management make launching effective influencer campaigns easier than ever.

Engaged Audience Planning delivers a streamlined process, offering clearer insights with less manual work.

The platform’s audience discovery tool, Nexxen Discovery, optimises audience quality through contextual refinement.

The partnership will see the newspaper continue to leverage Taboola’s suite of products, including Taboola Feed, Newsroom, homepage and article personalisation, push notifications, etc.