advertising

Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.

The partnership between PubMatic and MNTN also solves a critical growth challenge for publishers: how to expand revenue beyond traditional advertiser segments while maintaining brand safety and inventory quality.

The deal strengthens OpenEvidence’s ad-supported model for clinicians by integrating Amaro’s automation technology and team expertise.

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

While Empower Media and Ocean Media will maintain their distinct operations, they will share centralised resources and leverage their combined scale for maximum client impact.

Ads that induce emotion are nearly twice as effective at driving sales. Ahead of Cannes, new Zappi data reveals what truly makes creative perform.

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences.

To improve ad campaign processes, Nexxen launched an AI-powered adtech platform, ‘NexAI.’

To help brands reach multicultural audiences, Fuse Media has launched AMPLITUDE, a new advertising platform.