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Netflix’s expanded buying capabilities include allowing marketers to set up private 1:1 marketplace deals directly with Netflix through The Trade Desk, Google’s Display & Video 360, or Xandr.

ViralGains launched a cookieless tool that creates dynamic interactions within advertisements. The new tool is part of ViralGains’ Odyssey platform and allows advertisers to prompt ad viewers to share their preferences, sentiment, interests, and other actions within ads. The remainder of the interactions within the ads then adapt in real-time based on viewer feedback. The […]

While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]