adtech

The IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with actionable campaign intelligence.

By simplifying data discovery, mapping and activation into a unified process, StackAdapt’s Snowflake Native App gives teams greater control, faster execution, and more meaningful outcomes.

With these launches, Blockgraph OnDemand delivers on its mission to make local advertising easier and effective–providing solutions to plan, activate, and measure campaigns–all backed by the same privacy-first infrastructure.

With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.

With Programmatic Guaranteed, Vistar’s marketplace supports all major programmatic transaction types—open exchange, private marketplace (PMP), and guaranteed—allowing campaigns to align with a wide range of objectives.

With this integration, Axis users can tap into AlgoriX’s in-app supply at scale, reaching valuable mobile audiences across diverse verticals and global markets.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

By using the Magnite SpringServe video platform along with Paramount’s mediation tools, advertisers can easily reach viewers through Paramount’s streaming inventory.

These enhancements are part of Yango Ads’ broader strategy to deliver complete monetisation solutions that combine AI-powered formats, performance marketing, and actionable audience insights.