adtech

Through a direct integration with SpringServe, Viant’s Direct Access program streamlines the path between advertisers and publishers, reinforcing Viant’s commitment to an open, transparent internet.

Swivel enables systems to act on intent across campaign creation, optimisation and analysis. The new identity visualises this orchestration through connected pathways that show how intelligence moves across the ecosystem.

In addition, DoubleVerify is leveraging unique, licensed IMDb data to fuel AI-driven classification of streaming content, with new capabilities planned to launch in early 2026.

The partnership is centred around building an AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information, unlocking new ROI for corporate marketers.

Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery and performance.

By bringing in TrueData’s graph, ID5 is expanding its operations in the US and strengthening its Adaptive Identity technology with new datasets and expertise.

The Perion DOOH Player integrates seamlessly into its Ad Server, Header Bidder, and SSP, creating an end-to-end solution that replaces fragmented legacy systems.

CTV Performance enables advertisers to move beyond traditional CTV metrics like impressions and completion rates, offering a new layer of insight: the ability to track site visits, leads, and sales directly tied to CTV exposure.

With compliance and brand safety challenges expected to grow as the creator economy expands, New Engen and DoDilly’s partnership equips brands, particularly in retail and CPG, with a scalable, tech-driven solution.

Through this integration, Axis now conducts real-time traffic scanning using HUMAN’s advanced fraud detection technology, identifying invalid traffic and sophisticated bot activity before impressions are served.