Adroll

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.

As your business expands, you'll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes -- how the tools will help them to automate tasks to make ads more effective and cost-efficient, give actionable customer insights that can increase conversions, and improve ROI and ROAS.

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?   Earlier in March, London-based Machine Advertising announced their always-on incremental measurement solution, a plug-and-play AI platform. It is specially targeted towards […]

NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]

-AdRoll, a division of NextRoll Inc., today announced a new suite of marketing tools for direct-to-consumer (D2C) brands.  The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement.  The platform is now available for all customers through new […]