Adobe

Infosys Aster AI-amplified marketing suite and Adobe solutions will enable the CMO to partner with the CIO to advocate for customer-first, AI-first experiences and marketing.

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

Adobe’s AI agents will support marketers and CX teams in making faster, smarter decisions within the Adobe Experience Platform applications.

Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data.

Adobe Express enables creative professionals to take their content further with easy video, design, animation and social capabilities.

Adobe is also partnering with Google to bring Firefly and Express to Bard, Google's experimental conversational AI service. 

John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.

Marketers can activate their first-party data across partners and platforms from Adobe Real-Time CDP. Furthermore, the integration enables marketers to connect their first-party data with RampID. LiveRamp, a data collaboration platform provider, is integrating its people-based identifier, RampID, with Adobe’s Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud. Through a new LiveRamp app […]

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.  Toyota Launches AR Experience For Toyota Crown Toyota has […]

Adobe Inc announced a deal with semiconductor Qualcomm Inc as a customer for its cloud-based marketing software Once best known for tools like Photoshop used to create websites and digital marketing materials, Adobe has expanded its business to include software for managing those materials and tracking how well they work at bringing customers in the […]