Adaptive Advertising

Latest

News

Locala Introduces Adaptive Advertising

Adaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.

Sophia Bennett

less than a minute ago

Showing 1-1 of 1

Advanced Search

Latest Stories

Is Your Website Still Playing Twenty Questions?

less than a minute ago AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Optimizely Launches Purpose-Built AI Models for Marketing

less than a minute ago Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Locala Introduces Adaptive Advertising

less than a minute ago Adaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.

Comcast Technology Solutions Unveils Next-Gen Video AI Applications

less than a minute ago Building on the foundation of CTS' VideoAI platform, these new applications deliver AI as practical, integrated solutions to real-world content production and management challenges.

Alchemer Introduces Alchemer Iris

less than a minute ago Iris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.

Your Brand’s Marketing is Data-Driven. Do Your Sources Agree?

23 hours ago Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Yext Expands Agentic Capabilities and Launches Corvo AI

23 hours ago Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

KNOREX Launches KAI Assist and MCP Server

23 hours ago New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

Innovid Expands NIVO with Ads MCP Server by Meta Integration

23 hours ago The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

Azira Introduces Azira One

23 hours ago Azira One streamlines the entire process through a conversational AI interface that fetches data, performs advanced calculations, and generates contextual and visual outputs in seconds.