Adam Gerhart

Leading companies are committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action toward mitigating bias in advertising technology. Committing organisations include IBM, Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad […]

Mindshare, the media services company that is part of WPP, launched Precisely Human Intelligence (PHI) – a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale. The PHI suite of products combines empathy and precision through a […]