AppLovin, a marketing platform provider, has acquired Wurl, a streaming TV company, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the connected TV market. “We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market,” […]
AppLovin, a marketing software company, has completed the acquisition of Twitter’s MoPub business for $1.05 billion in cash. The acquisition will combine MoPub’s core features with AppLovin MAX to improve efficiencies for app publishers and advertisers. The unified platform is expected to process more than $15 billion of annualised advertiser spend by 2023. MAX’s features […]
AppLovin, a global technology platform that provides developers with a unified set of tools to grow their businesses, announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company. The acquisition […]
