Ad tech

With these AI agents working in unison, Pantheon ensures that advertisers achieve higher engagement, reduced CPM volatility, and measurable business outcomes across every screen.

With Intent IQ’s identity platform, BidMachine’s mobile advertising IDs (MAIDs) are enriched with alternative IDs, unlocking broader contextual and demographic insights to deliver precise and relevant ad targeting.

Developed using ad monetisation data from over 350 apps that AnyMind Group supports, the AI Optimisation feature automates settings and adjustments traditionally handled manually by ad operations staff.

Retail media networks (RMNs) and brands can now measure and optimise the creative effectiveness of their retail media ads in real time using an AI-powered tool, powered by DAIVID.

With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.

The Guideline Planning Suite provides a complete set of data automation and integration tools designed to meet the needs of modern media operations.

The Containerisation Project also introduces guidelines for responsible data handling within containers for use cases like bid request/response enrichment, curation signalling, and fraud detection workflows.

The launch by Innovid introduces enhanced automation for paid social campaigns, allowing brands and agencies to manage and optimise activity in real time across platforms.

The integration of AdGrid’s ad tech will provide Snackable Media and its partners with a complete platform for ad management, programmatic monetisation, and audience expansion.

Adtech startup Cake.Shop helps brands and agencies achieve strong performance from their programmatic ad spend.