Ad tech

Adtech startup Cake.Shop helps brands and agencies achieve strong performance from their programmatic ad spend.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

This partnership will focus on developing a marketing solution that combines the SmartNews Coupon service and d POINT campaigns, catering to the evolving needs of corporate customers.

Truecaller's proprietary ad format “Click to experience” has been used by brands like Ajio.com and APV to enhance user experience

Martechvibe spoke to Michel Lambert, Founder & CEO at eComInterim about the common mistakes that businesses make when allocating their ad tech spends.

Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, adtech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments.

This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads through research, enhancements, and technology integrations.  Sharethrough, one of the global independent omnichannel ad exchanges, and Adelaide, attention-based media quality measurement provider, announced a partnership to offer attention-based curated inventory.  This initiative further demonstrates Sharethrough’s focus on improving the attentive quality […]

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI   It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]