Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.
Brand safety and suitability are crucial aspects of any advertising campaign. In today's digital world, where the wrong ad placement can damage a brand's reputation, ad tech platforms offer powerful solutions to ensure that ads are placed in safe and suitable environments
This initiative further demonstrates Sharethrough’s focus on improving the attentive quality of all ads through research, enhancements, and technology integrations. Sharethrough, one of the global independent omnichannel ad exchanges, and Adelaide, attention-based media quality measurement provider, announced a partnership to offer attention-based curated inventory. This initiative further demonstrates Sharethrough’s focus on improving the attentive quality […]
Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now. On […]
Ad tech giants are seeing a surge in business as marketers rejig their budgets to focus on targeted digital spends. As the economy recovers, forward-thinking brands are planning ahead to hit a significant ROI It’s been a tough year for marketers. Most marketing teams saw their budgets slashed as consumption slowed. According to Statista, overall […]
