ABM

Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.

Account-based marketing platform RollWorks, a division of NextRoll, unveiled the open beta of RollWorks Keyword Intent. The company’s proprietary intent offering helps marketing and sales teams track intent signals that make sense for their business, find more accounts showing those relevant readiness signals, prioritise accounts, and personalise messaging based on the content they are engaging […]

Demandbase, the Smarter GTM company for B2B brands, announced native, bidirectional integrations with Microsoft Dynamics 365 and HubSpot CRM. This integration enables customers to use their CRM of choice to hit their revenue goals with zero waste, by identifying, engaging, and focusing their resources on accounts and prospects who are most likely to buy. Dynamics […]

Intent, advertising, and other forms of Account Based Marketing (ABM)engagement comprise nearly 90 per cent of priorities for B2B marketers Account-based marketing platform RollWorks, a division of NextRoll, announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals marketers rely on  Account Based Marketing (ABM) […]

Account-based marketing platform RollWorks, a division of NextRoll, celebrated continued momentum across its platform as the ABM provider high-growth companies rely on to accelerate revenue. The company announced significant enhancements to features of its Site Visitor API that further advances the incorporation of account-level insight into web content personalisation. RollWorks now supports LiveRamp’s identifier, RampID […]

Conversica, a provider of conversational artificial intelligence solutions for revenue teams, has integrated its Conversational Account-Based Marketing (ABM) with 6sense’s platform for B2B organisations generating predictable revenue. The integration enables Conversica AI Assistants to tap into account and intent data from 6sense to identify targets and tailor two-way, humanlike conversations with personalisation. Conversica’s ABM conversations […]

Account-based marketing platform provider RollWorks has partnered with Drift in an integration that leverages the RollWorks Site Visitor API to identify known and unknown site visitors and deliver personalised chat experiences in real time through Drift’s Conversation Cloud. Drift’s conversational messaging software helps marketing and sales teams easily convert more inbound leads and communicate with […]

Jabmo, a provider of account-based marketing (ABM) solutions to the manufacturing, life sciences, and healthcare industries, has expanded the sales enablement capabilities of its omnichannel ABM platform. Jabmo now automatically sends the following two types of email alerts to key account sales managers, which are personalised based on their portfolios: Real-time alerts about surges in […]

While personalisation is the gold mine for a perfect ABM strategy, video is the best medium to achieve it The BillingTree team wanted to demonstrate how its payment processing solution could improve customer experience (CX). The marketing team chose to use direct mail with gift cards as an incentive to first connect with their customers. […]

Influ2, provider of the Person-Based Advertising (PBA) platform, launched the Buying Group Engagement (BGE) score that flags meaningful activity across accounts and with key decision-makers. The BGE score reflects the probability of accounts to engage in relation to Influ2 campaign activity, captures relationships across the entire buying group, and helps B2B businesses coordinate their demand […]