ABM Strategy

Using an account-based approach to business-to-business marketing can help companies build stronger relationships with their ideal clients. However, it is imperative you choose the right ABM strategy.

Foundry, the global provider of media, martech and data for the tech community, released its second annual 2022 ABM & Intent Benchmarking Study which dives deep into the workings of account-based marketing (ABM) and its evolution and adoption compared to traditional marketing approaches. The study also looks at how intent data is used to fuel […]