During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless drop-shipping experiences.
Some of these short-term changes will carry through and are here to stay. As marketers navigate incorporating the broad strokes of the new normal, regional-specific insights into
customer behaviour help act with empathy and add meaningful dialogue to customer interactions.
This report acts as a guide to understanding customer search trends and delivering them through cross-functional business actions.
Download the report here.