TrustRadius, a customer review platform for business technology, recently announced the launch of a seamless data integration with 6sense, the Account Engagement Platform.
6sense customers can now access downstream intent data from TrustRadius directly within the 6sense platform to reach in-market audiences creating better customer experiences.
“Serious buyers use TrustRadius to make purchase decisions. Their behaviour translates to intent data signals. Those downstream signals are among the strongest in the market. We’re excited to partner with 6sense to give marketers access to this second-party intent data,” said TrustRadius CEO Vinay Bhagat.
“This unique intent data from TrustRadius’ platform complements the 6sense Intent Data Network and builds upon our commitment to help marketing and sales extract the most value from the Dark Funnel,” said 6sense SVP of Product & UX, Amar Doshi.
Companies like Planful, WatchGuard, and ThoughtSpot are already using this integration to level up their ABM efforts.
“Over 15 per cent of our accounts increased the buying stage when we integrated TrustRadius intent data in 6sense. It really helps move accounts down the buyer’s journey,” said Emily Ross, Senior Manager of Demand Generation, Planful.
“We always saw great results using TrustRadius intent data within 6sense prior to this integration. This integration makes intent data and segmentation a more scalable strategy for our team. The fact that the data is dynamic is a game changer for making highly-targeted segments that are evergreen,” said Alex McWethy, Director of Demand Generation at WatchGuard Technologies.