Treasure Data Unveils Customer Data Cloud

Treasure-Data-Unveils-Customer-Data-Cloud

Customer Data Cloud manages data privacy and consent preferences in a unified customer data record within one platform.

Treasure Data, an enterprise customer data platform (CDP) provider, introduced Customer Data Cloud, an integrated suite of cloud-based customer data platform solutions.

“As consumers, we have all experienced disconnected brand experiences. We don’t care which department, team, or system is involved when seeking information or reaching out for support. The bottom line is that it is frustrating to start over again and again in every engagement, and it is wasteful for the consumer and the business,” said Kazuki Ohta, co-founder, and CEO of Treasure Data, in a statement. “Creating connected customer experiences is the key to unlocking desired growth and efficiency. When the entire business can champion the customer as one team, one company, customers have a more seamless, unified experience with the brand. As a result, employees are ultimately more efficient and effective, driving productivity and profitability in the process.”

Customer Data Cloud manages data privacy and consent preferences in a unified customer data record within one platform. It securely unifies data and identities from across the enterprise.

“Our customers uncover millions of dollars by delivering connected customer experiences. Their employees are happier, as they can rely on customer data to be more aligned, empowered, and, ultimately, successful,” continued Ohta. “The resulting increase in the lifetime value of customers through personalized brand experiences means marketing efforts are now exponentially more efficient. ” Following adoption of customer data cloud, there are proactive sales, faster innovations, and enhanced support mechanism and drop in churn while enhancing customer spending, loyalty, and greater trust. Additional benefits include greater compliance, reduced risk, fewer overages, and inventory shortages, better product mix, and optimised technology stacks.