Snapchat Rolls Out ‘Family Center’ Feature With The UAE Ministry 


Family Center will support the UAE’s efforts to enhance digital wellbeing, ensure that the Internet is safe and secure, and provide a safe environment, especially for children, by utilising modern technologies.

Lieutenant General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, witnessed the launch of the “Family Center,” a new parental control feature within Snapchat. The new feature is a fruitful cooperation between the Ministry of Possibilities in the UAE and Snap Inc. It aims to support the UAE’s efforts to enhance digital wellbeing, ensure that the Internet is safe and secure, and provide a safe environment, especially for children, by utilising modern technologies.


The new feature was announced in a ceremony also attended by HE Ohood Bint Khalfan Al Roumi, Minister of State for Government Development and the Future, HE Omar Sultan AlOlama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications at the Government of the United Arab Emirates, His Excellency Abdulla Nasser Lootah Director General of the Prime Minister’s Office at the Ministry of Cabinet Affairs, HE. Huda AlHashimi, Deputy Minister of Cabinet Affairs for Strategic Affairs, His Excellency Saeed Mohammad Al Eter, the Chair of the UAE Government Media Office and representatives from Snapchat.

Sheikh Saif and the attendees witnessed the first Emirati family signing up who will use the new feature.

This additional feature allows parents and guardians to control their children’s activities on the Internet, so they can view the list of their children’s friends on the app and with whom they are communicating. Still, without considering the content of the conversations, to protect privacy, This feature enables the parents to maintain their children’s privacy and independence.

This feature also allows parents to quickly and confidentially report abusive or suspicious accounts directly by communicating with Snap’s Trust and Safety Team. This dedicated unit works around the clock to protect Snapchat users. Snap has also launched new tools to encourage open and constructive conversations online.

Snap has already reached out to families to identify the needs of parents and their children to sound out their views on parenting standards and privacy, which vary from person to person. The company also consulted with online safety and security experts to consider their opinions to help develop the new Family Center feature. By developing the new feature, Snap aimed to roll out a set of tools specifically designed to reflect human behaviour on the ground and enhance trust and cooperation between parents and their children.

Ministry of Possibilities said it is a step to provide its citizens and residents with all the appropriate tools that guarantee their safety, protect their privacy on the Internet, and enhance their confidence. In using digital platforms, this feature would consolidate the Ministry’s dedication to improving the level of protection while using technical networks and social media platforms.

The Ministry stated that this cooperation with a well-known and world-famous platform such as Snapchat would help enhance efforts to educate all citizens and residents in the country and enable them to protect their children and loved ones.

Georg Wolfart, Head of Public Policy at Snap Inc, stated, “Snapchat’s continued growth is because our community values the privacy and safety tools we built into the platform. With the launch of Family Center, we are strengthening this commitment, adding new levels of safety and new communication avenues for families to discuss online threats. We are confident that Family Center will become the new benchmark for online safety.”

Family Center adds another layer of protection to existing safeguards explicitly designed with children in mind. For example, on Snapchat, by default, children must be mutual friends before they can start communicating with each other. Secondly, friend lists are private, and children cannot have public profiles. Other protections make it harder for strangers to find children. For example, children and youth only show up as a “suggested friend” or in search results in limited instances, like if they have mutual friends in common.

Friends lists on the app are private, and children cannot have open public accounts. Other protection tools make it difficult for strangers to find children, as they appear on the platform as “suggested friends” or in search results in a limited number of cases, including if there are familiar friends among them.

Snap plans additional safety features for Family Center in the coming months, including new content controls for parents and the ability for their children to notify parents when they report an account or a piece of content to Snap’s Trust and Safety team. A new feature allowing parents to view their children’s new friends will be launched soon.