GITEX Global 2022: Multiverse Labs Launches World's First City In Metaverse
Multiverse Labs has partnered with the Sharjah Commerce & Tourism Development Authority (SCTDA) to launch Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah. Sharjahverse is a significant milestone using the Multiverse Labs platform as it is the first true metaverse of city scale with economic and social utility. Sharjahverse, encompassing all […]
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Multiverse Labs has partnered with the Sharjah Commerce & Tourism Development Authority (SCTDA) to launch Sharjahverse, a new generation of metaverse tourism for the Emirate of Sharjah.
Sharjahverse is a significant milestone using the Multiverse Labs platform as it is the first true metaverse of city scale with economic and social utility.
Sharjahverse, encompassing all of Sharjah at 2,590 sq km, not only brings the emirate to a global audience and boosts the tourism economy but also creates metaverse jobs for local employees at Sharjah’s iconic sights. It is a photorealistic, physics-accurate metaverse that unlocks commerce, innovation and imagination at scale and promotes the emirate as a destination of excellence. Sharjah is widely known as the cultural and historical heart of the UAE.
Transforming tourism
Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) said, “Transforming the mass market tourism industry towards next-generation, sustainable practices requires a new way of thinking. Virtual tourism in Sharjahverse will provide unprecedented access to almost any location, personalised guest experiences and enhanced entertainment. Multiverse’s groundbreaking and AI-driven approach will help push the limits of imagination and promote Sharjah as a destination of excellence.”
Serge Lemonde, Global Head, NVIDIA Inception said, “NVIDIA Inception is designed to bolster cutting-edge startups, like Multiverse Labs, who are applying AI in new and innovative ways that ultimately benefit society.”
Cliff Szu, CEO, Multiverse Labs said, “Sharjahverse is both the world’s first government-backed metaverse city viewable by the public, and the world’s most realistic metaverse. We’re beyond excited to be collaborating with the visionaries at SCTDA: Chairman Khalid Jasim Al Midfa and Director Sheikh Salim Mohammed Al Qassimi, and the exceptional marketing department at SCTDA.”
Realistic platform
“Multiverse’s platform is so realistic it is being utilised around the world for more than just recreation, including simulations, services, and AI optimisation. It includes our avatars generated from photographs of actual people, player-owned creations, and social interactions missing in digital twin platforms. That’s why we call Multiverse the first true metaverse; it’s far more than just land or a game. We look forward to unveiling the use cases we have been developing with partners in the coming months.
“It’s enabled by our advanced generative A.I. and incredible team. We recently joined the NVIDIA Inception programme and we used NVIDIA RTX technology for our projects. The creation of something on the scale of Sharjahverse just a year ago would have been impossible.”
Multiverse Labs will also enable new opportunities for a changing planet as the nation-scale metaverse for simulation can reduce energy consumption and increase facility optimisation. Initially applied to the commerce and tourism industry today, it will advance into broader areas, including public services, foreign direct investment, real estate, industrial factory zones, and the energy industry.
Members of the public at Gitex 2022 can experience Sharjahverse first-hand and create their own realistic avatars on the first and second floors of the epic Digital Sharjah stand.
