This could be handy for those looking to re-purpose their video assets, and/or run experiments without having to invest in significant re-shoots or editing.
In March 2021, Facebook started testing a new ‘Smart Cropping’ option for video editing within Creator Studio, which utilises machine learning (ML) in order to identify areas of most interest within your video content and then provides auto-edits based on these calculations.
Now, Facebook is making its new Smart Cropping feature more widely available, with the option now accessible in the video upload flow within Creator Studio.
Facebook uses similar technology with its Portal video calling device, which automatically pans and zooms as you chat, ensuring speakers always remain in the frame. Portal will also automatically widen when someone else enters the room, and this is the same type of object recognition that Facebook’s now applying to its automated video cropping, which sounds as though it could produce variable results. But for certain types of uploads, it could also save time.
The new feature is now available in Creator Studio in the ‘Upload Video’ component of the post creation flow.