Facebook’s Launches Newsletter Subscription Service called Bulletin
Facebook is launching a new service, called Bulletin, that allows writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, and shared across Facebook. “The goal here is to support millions of people doing creative work,” Facebook CEO Mark Zuckerberg said. At launch, Facebook has signed up […]
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Facebook is launching a new service, called Bulletin, that allows writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, and shared across Facebook.
“The goal here is to support millions of people doing creative work,” Facebook CEO Mark Zuckerberg said. At launch, Facebook has signed up Malcolm Gladwell, Tan France, and Erin Andrews, among others to cover a range of topics, from sports and finance to science and medicine.
Those who are part of Bulletin can share their writing over email to subscribers, using the vast reach of Facebook’s platform to build their personal followings. Zuckerberg said he also wants Bulletin to be a place for journalists to promote their podcasts and audio projects, ideally using Facebook’s recently introduced audio tools.
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Zuckerberg says Bulletin is part of Facebook’s mission to continue growing its creator monetisation tools.
Bulletin isn’t accepting sign-ups yet. Facebook has brought on a number of writers for a beta period and says it will add more “over time.” It isn’t currently adding new writers, though.
Facebook is courting writers by not taking a cut of any subscription fees at launch, the company said. Substack takes 10 per cent, and Revue takes 5 per cent. Facebook has not said when or what it will charge creators in the future.
(With Inputs from Agencies)
