Content Management Provider PMG Presse-Monitor Acquires X-CAGO
PMG Presse-Monitor has acquired the software house X-CAGO. This company, originally from the Netherlands, is known for converting and standardising a wide variety of content formats, as well as for its established digital archive solution, which many leading publishers also use as a content distribution platform. A central data standard for format-independent distribution of content […]
Topics
PMG Presse-Monitor has acquired the software house X-CAGO. This company, originally from the Netherlands, is known for converting and standardising a wide variety of content formats, as well as for its established digital archive solution, which many leading publishers also use as a content distribution platform.
A central data standard for format-independent distribution of content
“We are combining X-CAGO’s and PMG’s extensive expertise in converting and distributing high-quality digital content,” explains Ingo Kästner, Managing Director of PMG, about the acquisition of X-CAGO. “This has enabled us to create a centralised and higher-quality data standard for the publishing industry, one which is suitable for all future formats. We can offer publishers a fast and cost-effective data conversion and archiving solution that delivers maximum quality and ensures legally compliant use of the content. The new data standard enables the format-independent distribution of content in its original layout, which will open up new marketing channels for publishers.”
With this acquisition, PMG is expanding its portfolio of content and rights marketing services for publishers and strengthening its position as a content management provider for media houses and monitoring companies.
Also Read: Are You Looking At Conversion Rate Optimisation?
Centralised data conversion offers publishers further growth from secondary marketing
“Converting print and online content into uniform, high-quality digital formats suitable for other digital products is far from easy, but is an absolute necessity for publishers,” explains Koos Hussem, CEO and founder of X-CAGO.
“Publishers distribute their content over a wide range of different channels, both internal and external. This makes data conversion complex, time-consuming and error-prone, which can negatively impact content quality and the commercial success of content marketing, in both the B2C and B2B sectors.”
By combining their expertise, X-CAGO and PMG will give publishers access to proven technologies and structures in order to unlock new growth opportunities from expanded content marketing. The benefit for publishers is twofold: First, they benefit from fast, cost-effective and high-quality conversion of their content, which facilitates broad secondary exploitation via digital channels. Second, they do not have to build and maintain an expensive infrastructure themselves.
