3attar Raises Funds To Expand Customer Base With Marketing Acquisitions  

3attar, a health-focused technology and eCommerce platform secures seed investment from AUC Angels, UI Investment & individual Angel Investors.

Established in 2019, 3attar is a B2C online platform that provides value to its customers through online healthy product ordering, delivery service , and live-coaching programs and additional subscription and e-payment models.

During the COVID-19 crisis, the company was quick to expand its selection from a few hundred products to over 3,000; rendering it the biggest healthy-shopping destination in Egypt.

Mohamed Ali, founder & CEO of 3attar said, “We aim to become the dominant one-stop-shop for the whole health community in Egypt and expand into Mena regions; including chronic diseases and obesity by providing a holistic healthy lifestyle app.”

Also Read: Martechvibe Explains: Marketing Mix Modelling

Eng. Tarek Roushdy, investor and board advisory member of 3attar said: “Since the huge growth in the global “health” community is reaching the Mena region rapidly, 3attar made a smart move to be the first and only platform to serve not only the health community in Egypt and Mena but also those who want to join this movement. I am glad to be part of this journey helping them to bring such value to that big market.”

Mariam Kamel of AUC Angels said: “The specialised eCommerce space has witnessed an increased inflow of angel investments and venture capital this past year. 3attar not only satisfies this but also strives for impact in addressing the growing trends towards healthier living.”

The investment raised will be utilised to expand the customer base through marketing acquisition and diversification, further developing the tech stack to achieve higher order volume and revenues.