• Proactively converting satisfied customers into champions for your brand
  
• Predicting and identifying any possible obstacles that could slow down the company’s growth
  
• Utilising tech tools that allow you to build robust and sustainable growth
  
• What can we learn from leading brands?
  

• The role of CMOs has evolved past efficiency & effectiveness to strategic value creation
  
• Future-proofing a sustainable Martech ecosystem that is stable, secure, and easy to use
  
• Translating your Martech success into business outcomes
  

• The CMOs top of mind: What are CMOs thinking of every day,
  
• What are the Challenges and the opportunities ahead for a CMO
  
• Microsoft’s Marketing Transformation: how did we do it.
  
• Technology & data: The key to modern marketing
  

• Data means richer insights - how?
  
• Unlocking the potential with AI
  
• The new breed of CMOs
  
• Customer Story
  

• Calculating customer satisfaction and creating an actionable feedback loop
  
• Challenges with executing personalisation strategies
  
• How data and automation drive the success of personalised experiences
  
• Using AI to transform data into insights
  

• Shifting from standard business models to the new era of subscription based economies
  
• Removing the burden of ownership by giving customers the choice of access
  
• Building the right programmes to solve existing business challenges
  

• Outlook on how marketers can overcome complex performance marketing challenges such as market saturation, tech stack overload, and privacy changes using Artificial Intelligence.
  
• Tangible use cases and results of how AI is helping industry-leading brands leverage technology for precise targeting, budget optimiszation, cross-platform reach, and creative communication at scale.
  

How a forever future can be built between brands and their most valuable customers with Loyalty tech, platforms, strategy and execution.

• Metaverse and Marketing: Facts and Figures
  
• Setting foot in virtual communities in order to stay competitive and connected
  
• Transforming the way business is conducted with the Metaverse
  
• Taking a personalised approach with customers by connecting directly without any intermediaries
  

In a world where it is becoming more expensive to win a customer, technology has become fundamental to gain, scale and more efficiently operate your marketing.
Neil Patel talks about how the combination of marketing and technology gives you the superpowers you need to win more customers, delight them, and even beat your competition.

A great customer experience requires a great marketer experience. If we’re to imagine a world where marketers and digital teams are unlimited in what they can accomplish, we have to reinvent how marketing works. It’s high time for a real digital experience platform (DXP), a single platform that powers inclusive collaboration throughout the entire content lifecycle. Embrace science to inform creativity, and turn your boundless digital potential into boundless digital invention.

• Identify what’s holding you back and preventing the results stakeholders, shareholders and investors want from their marketing efforts
  
• Identify missed sales and revenue opportunities to help owners, managers, and entrepreneurs to reduce marketing acquisition costs and maximise ROI
  
• Simplify your martech and marketing planning into 4 practical, powerful, and proven steps whilst holding their team accountable with a clearly defined action plan and KPIs
  

• Data privacy and implications on marketing
  
• The importance of having a solid data & analytics foundation
  
• Speaking one language: End-to-end data centralisation & harmonisation
  
• Activating first party data for marketing
  

Founded ten years ago in Beirut, Anghami was the first legal music streaming platform and digital distribution company in the Middle East and North Africa (MENA) offering its 98 million users over 70 million International and Arabic songs!

This broad listener base provides Anghami with the biggest first-party data pool available in MENA. This offers consumer data that advertisers would otherwise have to pay big tech companies to access, but how did they monetise such a vast data pool?

Tealium’s Ulisse Sarmiento, will share the exciting story of Anghami and how in the last 6 months, they took on an incredible task of uploading 98 million registered user profiles to their Customer Data Platform in just ten days, (with 55+ attributes per user), before pushing them to marketing platforms and how this has enabled Anghami to discover additional audiences off-app as well as new revenue streams!

• Eliminating tech debt and core marketing management challenges with operational Martech
  
• Creating processes with a feedback loop that measures ROI
  
• Who do you need in your MOps team?
  
• Ensuring organisational change keeps up with technological change
  

• The importance of a composable, digital experience platform
  
• Improving your ROI using a Composable DX
  
• The importance of delivering the right content at the right time for your digital platforms
  

• Personaliszation in terms of communication and customer-centricity has come a long way, while mass communication dominated during the early years, hyper-personaliszation is taking center stage today.
  
• What kind of personaliszation should brands focus on driving?
  
• Identifying customers who are likely to go dormant or uninstall.
  

With a mission to honour the extraordinary achievements of Middle East brands and professionals, Vibe Martech Awards was instituted as an annual recognition of the innovative companies that push Martech boundaries.

• How can you build a Single Source of Truth (SSOT) help inter-departmental execution
  
• Balancing priorities, people, processes and platforms
  
• How can you tackle the No 1. customer complaint – inconsistent experiences across channels
  
• Using strategic customer engagement frameworks in decision making
  

• Overcoming the challenging of limited resources and time to engage with your customers
  
• Focusing on what the customer expectations from evolving brands are
  
• How conversations powered by AI can engage with consumers better and redefine success
  

• In a competitive entrepreneurial world goodwill could be what sets you aside from the others
  
• The impact of having socially aware customers on your brand image and reputation
  
• Preparing a future-ready brand that values transparency, privacy, employee well-being and environmental impact