The Kingdom of Saudi Arabia is poised perfectly to embrace marketing technology. CMOs have the right mix of elements – a population of 35 million, smartphone penetration of over 90%, and a young, affluent consumer base.
Presented by Martechvibe, the Vibe Martech Fest (VMF) is the flag-bearer of the evolution of marketing in the Middle East driven by technology, and accelerated by digital transformation. After a successful virtual edition in 2021, we are bringing the edition to Saudi Arabia in person this time. It aims to lead the discussion on Martech, and set the marketing agenda for the future in the region.
The in-person edition aims to engage the marketing leaders’ community in the Kingdom. Fast-paced knowledge sessions, new-age creativity, gripping brand stories add to the excitement of the summit, and we are excited for the Saudi marketing community to join in.
How a forever future can be built between brands and their most valuable customers with Loyalty tech, platforms, strategy and execution.
In a world where it is becoming more expensive to win a customer, technology has become fundamental to gain, scale and more efficiently operate your marketing.
Neil Patel talks about how the combination of marketing and technology gives you the superpowers you need to win more customers, delight them, and even beat your competition.
A great customer experience requires a great marketer experience. If we’re to imagine a world where marketers and digital teams are unlimited in what they can accomplish, we have to reinvent how marketing works. It’s high time for a real digital experience platform (DXP), a single platform that powers inclusive collaboration throughout the entire content lifecycle. Embrace science to inform creativity, and turn your boundless digital potential into boundless digital invention.
Founded ten years ago in Beirut, Anghami was the first legal music streaming platform and digital distribution company in the Middle East and North Africa (MENA) offering its 98 million users over 70 million International and Arabic songs!
This broad listener base provides Anghami with the biggest first-party data pool available in MENA. This offers consumer data that advertisers would otherwise have to pay big tech companies to access, but how did they monetise such a vast data pool?
Tealium’s Ulisse Sarmiento, will share the exciting story of Anghami and how in the last 6 months, they took on an incredible task of uploading 98 million registered user profiles to their Customer Data Platform in just ten days, (with 55+ attributes per user), before pushing them to marketing platforms and how this has enabled Anghami to discover additional audiences off-app as well as new revenue streams!
With a mission to honour the extraordinary achievements of Middle East brands and professionals, Vibe Martech Awards was instituted as an annual recognition of the innovative companies that push Martech boundaries.