Vibe Martech Fest, KSA

18 - 19 October 2022 | Voco Riyadh, Saudi Arabia

ABOUT THE EVENT

The Kingdom of Saudi Arabia is poised perfectly to embrace marketing technology. CMOs have the right mix of elements – a population of 35 million, smartphone penetration of over 90%, and a young, affluent consumer base.

Presented by Martechvibe, the Vibe Martech Fest (VMF) is the flag-bearer of the evolution of marketing in the Middle East driven by technology, and accelerated by digital transformation. After a successful virtual edition in 2021, we are bringing the edition to Saudi Arabia in person this time. It aims to lead the discussion on Martech, and set the marketing agenda for the future in the region.

The in-person edition aims to engage the marketing leaders’ community in the Kingdom. Fast-paced knowledge sessions, new-age creativity, gripping brand stories add to the excitement of the summit, and we are excited for the Saudi marketing community to join in.

Speakers

speaker
Neil Patel Co-founder - NP Digital and Ubersuggest
speaker
Aamir Allibhoy Chief Marketing Officer - Tim Hortons
speaker
Abdulrahman Al Turjuman Vice President Marketing & CSR - SEDCO Holding
speaker
Adeel Ahmed Senior Marketing Director - Nahdi Medical Co.
speaker
Ahmed Alrabiah Regional Vice President - Sitecore
speaker
Ahmed Fahmy E-commerce & Digital Marketing - Abdullah Al-Othaim Markets
speaker
AlShereef Hamideddin Senior Director - Marketing & Customer Experience Design - Bupa Arabia
speaker
Alan Azar Regional Director – Marketing Tech & Analytics - Reprise
speaker
Alasdair Kilgor Vice President – MEA, Turkey, and Israel - Tealium
speaker
Amjad Al Sabbah Regional Director - KSA and North Gulf - Sprinklr
speaker
Arham Khan Head of Growth - Nejree
speaker
Arvind Kalla Business Head – Middle East - ValueFirst
speaker
Dr. Waheed Baghdadi GM Digital Media - Rotana Media Group
speaker
Fraser Hay Founder - itstacksup.com
speaker
Ghadah Altalal Marketing Director - Tamimi Markets
speaker
Khaled Tash Group Chief Marketing Officer - Saudi Airlines
speaker
Krzysztof Kowalski Chief Marketing Officer - YAP
speaker
Kumardev Chatterjee Co-Founder, NEOM Cognitive Metaverse - Neom
speaker
Milo Abou Jaoude Director Products & Solutions - Solution Architect - Customer Solutions Center MENA Central Cluster - Mastercard
speaker
Mohammed Muzamil Sadiq Head of Digital Analytics, BI & Automation - Al Rajhi Takaful
speaker
Mostafa Khalifa Chief Growth Officer - Alessa Industries
speaker
Murad Daniyel Regional Director - GCC North - Optimizely
speaker
Neel Pandya CEO - Europe & APAC - Pixis
speaker
Norah Saud Alsaja Head of Marketing - MAF Majid Al Futtaim
speaker
Paul Wallis Director of Growth - Epsilon
speaker
Rayan Samman Group Chief Experience Officer - Saudi German Health
speaker
Rayan Zahid Chief Operating Officer - Microsoft
speaker
Riyaz Muhammed Director of Sales - MoEngage
speaker
Samrat Sengupta E-commerce and Omnichannel Director - GMG
speaker
Tiago Rocha Da Silva Chief Marketing Officer - Zain KSA
speaker
Ulisse Sarmiento Regional VP Solution Consulting EMEA - Tealium
speaker
Vaishnavi Soundarrajan Regional Manager - Marketing , MEA - Zoho
speaker
Vikrant Neogi Practice Lead – Customer Intelligence - SAS
speaker
Vilhelm Hedberg Founder - ekar

Agenda

09:30 AM
Keynote Growth Panel – What Does The Future Look Like?
  • Proactively converting satisfied customers into champions for your brand
  • Predicting and identifying any possible obstacles that could slow down the company’s growth
  • Utilising tech tools that allow you to build robust and sustainable growth
  • What can we learn from leading brands?
speaker
Amjad Al Sabbah Regional Director - KSA and North Gulf - Sprinklr
speaker
Arham Khan Head of Growth - Nejree
speaker
Krzysztof Kowalski Chief Marketing Officer - YAP
speaker
Mostafa Khalifa Chief Growth Officer - Alessa Industries
09:40 AM
Grand CMO Panel – How To Prepare For The Progressing Role of MarTech
  • The role of CMOs has evolved past efficiency & effectiveness to strategic value creation
  • Future-proofing a sustainable Martech ecosystem that is stable, secure, and easy to use
  • Translating your Martech success into business outcomes
speaker
Aamir Allibhoy Chief Marketing Officer - Tim Hortons
speaker
Khaled Tash Group Chief Marketing Officer - Saudi Airlines
speaker
Tiago Rocha Da Silva Chief Marketing Officer - Zain KSA
10:00 AM
Transform Your Marketing
  • The CMOs top of mind: What are CMOs thinking of every day,
  • What are the Challenges and the opportunities ahead for a CMO
  • Microsoft’s Marketing Transformation: how did we do it.
  • Technology & data: The key to modern marketing
speaker
Rayan Zahid Chief Operating Officer - Microsoft
10:10 AM
Keynote - Data-Driven Marketing
  • Data means richer insights - how?
  • Unlocking the potential with AI
  • The new breed of CMOs
  • Customer Story
speaker
Amjad Al Sabbah Regional Director - KSA and North Gulf - Sprinklr
10:15 AM
Panel Discussion – How Can Personalisation Achieve Retention?
  • Calculating customer satisfaction and creating an actionable feedback loop
  • Challenges with executing personalisation strategies
  • How data and automation drive the success of personalised experiences
  • Using AI to transform data into insights
speaker
Alasdair Kilgor Vice President – MEA, Turkey, and Israel - Tealium
speaker
Ghadah Altalal Marketing Director - Tamimi Markets
speaker
Mohammed Muzamil Sadiq Head of Digital Analytics, BI & Automation - Al Rajhi Takaful
speaker
Rayan Samman Group Chief Experience Officer - Saudi German Health
speaker
Samrat Sengupta E-commerce and Omnichannel Director - GMG
10:30 AM
Fireside Chat – The Game Of Subscriptions
  • Shifting from standard business models to the new era of subscription based economies
  • Removing the burden of ownership by giving customers the choice of access
  • Building the right programmes to solve existing business challenges
speaker
Vilhelm Hedberg Founder - ekar
10:45 AM
How is AI Transforming the Future of Digital Marketing?
  • Outlook on how marketers can overcome complex performance marketing challenges such as market saturation, tech stack overload, and privacy changes using Artificial Intelligence.
  • Tangible use cases and results of how AI is helping industry-leading brands leverage technology for precise targeting, budget optimiszation, cross-platform reach, and creative communication at scale.
speaker
Neel Pandya CEO - Europe & APAC - Pixis
10:50 AM
Brands And Their Customers Find A ‘Happily Ever After’

How a forever future can be built between brands and their most valuable customers with Loyalty tech, platforms, strategy and execution.

speaker
Paul Wallis Director of Growth - Epsilon
11:00 AM
Web 3.0: Does The Future Of The Internet Mean A New Future For Marketing?
  • Metaverse and Marketing: Facts and Figures
  • Setting foot in virtual communities in order to stay competitive and connected
  • Transforming the way business is conducted with the Metaverse
  • Taking a personalised approach with customers by connecting directly without any intermediaries
speaker
Kumardev Chatterjee Co-Founder, NEOM Cognitive Metaverse - Neom
11:05 AM
Keynote - Technology Secrets For Better Marketing

In a world where it is becoming more expensive to win a customer, technology has become fundamental to gain, scale and more efficiently operate your marketing.
Neil Patel talks about how the combination of marketing and technology gives you the superpowers you need to win more customers, delight them, and even beat your competition.

speaker
Neil Patel Co-founder - NP Digital and Ubersuggest
11:20 AM
Unlock Your Digital Potential Through Innovation

A great customer experience requires a great marketer experience. If we’re to imagine a world where marketers and digital teams are unlimited in what they can accomplish, we have to reinvent how marketing works. It’s high time for a real digital experience platform (DXP), a single platform that powers inclusive collaboration throughout the entire content lifecycle. Embrace science to inform creativity, and turn your boundless digital potential into boundless digital invention.

speaker
Murad Daniyel Regional Director - GCC North - Optimizely
11:25 AM
Morning Refreshments, & Networking Break
11:35 AM
Marketing - Things Have Changed
  • Identify what’s holding you back and preventing the results stakeholders, shareholders and investors want from their marketing efforts
  • Identify missed sales and revenue opportunities to help owners, managers, and entrepreneurs to reduce marketing acquisition costs and maximise ROI
  • Simplify your martech and marketing planning into 4 practical, powerful, and proven steps whilst holding their team accountable with a clearly defined action plan and KPIs
speaker
Fraser Hay Founder - itstacksup.com
11:55 AM
Leveraging First Party Data To Track & Maximise Consumer Flow Across The User Journey
  • Data privacy and implications on marketing
  • The importance of having a solid data & analytics foundation
  • Speaking one language: End-to-end data centralisation & harmonisation
  • Activating first party data for marketing
speaker
Alan Azar Regional Director – Marketing Tech & Analytics - Reprise
11:55 AM
Interactive Session
12:10 PM
Morning Refreshments & Networking Break
12:10 PM
How Anghami Monetised The Biggest First-Party Data Pool, a Tealium Customer Story

Founded ten years ago in Beirut, Anghami was the first legal music streaming platform and digital distribution company in the Middle East and North Africa (MENA) offering its 98 million users over 70 million International and Arabic songs!

This broad listener base provides Anghami with the biggest first-party data pool available in MENA. This offers consumer data that advertisers would otherwise have to pay big tech companies to access, but how did they monetise such a vast data pool?

Tealium’s Ulisse Sarmiento, will share the exciting story of Anghami and how in the last 6 months, they took on an incredible task of uploading 98 million registered user profiles to their Customer Data Platform in just ten days, (with 55+ attributes per user), before pushing them to marketing platforms and how this has enabled Anghami to discover additional audiences off-app as well as new revenue streams!

speaker
Ulisse Sarmiento Regional VP Solution Consulting EMEA - Tealium
12:25 PM
Panel Discussion – Smart Marketing Operations: Integrating People, Processes & Technology
  • Eliminating tech debt and core marketing management challenges with operational Martech
  • Creating processes with a feedback loop that measures ROI
  • Who do you need in your MOps team?
  • Ensuring organisational change keeps up with technological change
speaker
Adeel Ahmed Senior Marketing Director - Nahdi Medical Co.
speaker
AlShereef Hamideddin Senior Director - Marketing & Customer Experience Design - Bupa Arabia
speaker
Dr. Waheed Baghdadi GM Digital Media - Rotana Media Group
speaker
Krzysztof Kowalski Chief Marketing Officer - YAP
12:40 PM
Interactive Session
12:55 PM
Creating Human Connections in a Digital World
  • The importance of a composable, digital experience platform
  • Improving your ROI using a Composable DX
  • The importance of delivering the right content at the right time for your digital platforms
speaker
Ahmed Alrabiah Regional Vice President - Sitecore
12:55 PM
Fireside chat - Personalisation: The Secret to Customer Retention
  • Personaliszation in terms of communication and customer-centricity has come a long way, while mass communication dominated during the early years, hyper-personaliszation is taking center stage today.
  • What kind of personaliszation should brands focus on driving?
  • Identifying customers who are likely to go dormant or uninstall.
speaker
Ahmed Fahmy E-commerce & Digital Marketing - Abdullah Al-Othaim Markets
speaker
Riyaz Muhammed Director of Sales - MoEngage
01:10 PM
Martechvibe Awards

With a mission to honour the extraordinary achievements of Middle East brands and professionals, Vibe Martech Awards was instituted as an annual recognition of the innovative companies that push Martech boundaries.

01:10 PM
Keynote CX PANEL: One Customer, Many Channels
  • How can you build a Single Source of Truth (SSOT) help inter-departmental execution
  • Balancing priorities, people, processes and platforms
  • How can you tackle the No 1. customer complaint – inconsistent experiences across channels
  • Using strategic customer engagement frameworks in decision making
speaker
Milo Abou Jaoude Director Products & Solutions - Solution Architect - Customer Solutions Center MENA Central Cluster - Mastercard
speaker
Norah Saud Alsaja Head of Marketing - MAF Majid Al Futtaim
speaker
Vikrant Neogi Practice Lead – Customer Intelligence - SAS
01:40 PM
Conversational AI for Personalised Engagements at Scale
  • Overcoming the challenging of limited resources and time to engage with your customers
  • Focusing on what the customer expectations from evolving brands are
  • How conversations powered by AI can engage with consumers better and redefine success
speaker
Arvind Kalla Business Head – Middle East - ValueFirst
01:55 PM
Lunch Break & Networking
02:25 PM
Better Marketing Amid Internal Silos; Broken Communication Lines & Endless Noise


speaker
Vaishnavi Soundarrajan Regional Manager - Marketing , MEA - Zoho
02:40 PM
Fireside Chat – Sustainability: Sharing and Caring for Causes with Customers
  • In a competitive entrepreneurial world goodwill could be what sets you aside from the others
  • The impact of having socially aware customers on your brand image and reputation
  • Preparing a future-ready brand that values transparency, privacy, employee well-being and environmental impact
speaker
Abdulrahman Al Turjuman Vice President Marketing & CSR - SEDCO Holding
speaker
Fraser Hay Founder - itstacksup.com

Sponsors

sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner

Venue

Voco Riyadh

Opposite of Ministry of Interior, King Fahd Rd, An Namudhajiyah, Riyadh 13003, Saudi Arabia
Warm hospitality and comfort combine at voco® Riyadh. An award winning hotel and the preferred destination for Riyadh Season. You’ll find us on King Fahad Road, close to government offices and Riyadh Park Mall, with fast access to King Khalid International Airport.

Contact us

Become a speaker

Apply here to become a speaker at this or other Martechvibe events.

Apply for Next Event
VIP Opportunities

Are you a media buying executive? You could be eligible for a VIP pass.

See if you qualify