With a tech-savvy population and robust infrastructure, Singapore stands at the forefront of the global digital revolution. It presents a prime market for mobile app developers and marketers. As of 2024, mobile marketing in Singapore is a pivotal component of brand strategies as they seek to engage with consumers through a mobile-first approach, personalised experiences, innovative technologies, and a commitment to data privacy and compliance.
Martechvibe, a global media publication that captures the inner workings of leading brands and how they use technology to drive growth, is proud to present the Mobile & App Growth summit – an exclusive conference for mobile marketers, growth, product and monetisation leaders to grow their skills and their brands.
The summit serves as a beacon for industry leaders, marketing professionals, and tech enthusiasts to converge and explore the latest trends, insights, and strategies in mobile app marketing. Learn from leading mobile marketers about trends and tech that will change the game in 2024 and beyond. Over 150+ app professionals & practitioners will join this one-day event to witness power-packed conference sessions delivered by mobile and app experts and participate in engaging activities.
What makes an app sticky? In a world inundated with apps, how do you ensure that users not only download your app but keep coming back for more?
Singapore is home to thousands of businesses, but do they all stand out? The Singaporean population are avid shoppers making the job of mobile marketing profession both easy and hard. Staying relevant and planning the right campaigns and strategies is highly important for brands to stay relevant and garner success.
SKAd Network 4.0 allows more data to be shared by marketers and guarantees user privacy. Brands need to master their iOS campaigns with the right metrics going forward. How to measure the success of advertisements by attributing app installations to specific ad campaigns?
Dealing with the nitty-gritty of ASO and its increasing role in app visibility and downloads, right ASO is the ideal pathway to more visibility, engagement, quality user acquisition and retention.
A latest Adobe report states that 86% of brands are ready for the cookieless future. However few brands are still clinging on to cookie-based targeting. How can marketers adapt to the changing landscape and prioritise first and second party data?
With newer ad fraud emerging and increased fraud forces, marketers and security experts need to be battle ready. Success requires adoption of best practices to become more resilient, provide better customer experience, and deliver lower risk and sustainable returns to shareholders.
It’s high time for brands to level up their app subscription marketing game.
Ask the right questions: How do you monetise your app by implementing paid subscription? How do you manage your app subscription plan after you have implemented it?
In an era where attention is a scarce commodity, mastering Ads is not just a choice but a necessity for marketers looking to thrive in the competitive digital marketplace. Marketers must equip themselves with tools, strategies, and expertise they need to unlock the full potential of advertising and achieve unparalleled success in their marketing endeavours.
If it was easy, everybody would be doing it. This session talks about the harsh truth of marketers and their journey to success in a privacy-first future. With the launch of App Tracking Transparency (ATT) & Android’s privacy sandbox marketer’s need to reiterate their strategies. How are marketers preparing for the disruption?
Deep linking has emerged as a strategic tool to connect users directly to specific content within apps. Delve into the latest advancements, best practices, and innovative use cases surrounding deep linking. Gain actionable insights to enhance app strategies.
In the process of acquiring new users, marketers tend to forget the existing users that are idle. This panel discussion is an eye opener for app marketers to focus on churn by identifying consumers and know exactly where they drop off and how personalisation towards them will help activate idle users.
Get into the ins and outs of how storytelling, world-building and new technologies combine to create new opportunities. Discover the host of new challenges for creators and makers.
Is gamification merely a fancy trope, or does it hold the potential to be a true game-changer? Let’s explore gamification in the quest for user engagement.
Mobile Video Dominance: Video consumption on mobile devices is on the rise, and mobile video advertising is expected to continue its growth trajectory. Advertisers will focus on creating engaging and high-quality video content that captures the attention of mobile users. Interactive video ads, 360-degree videos, and immersive storytelling techniques will play a significant role in capturing audience interest.
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