With a tech-savvy population and robust infrastructure, Singapore stands at the forefront of the global digital revolution. It presents a prime market for mobile app developers and marketers. As of 2024, mobile marketing in Singapore is a pivotal component of brand strategies as they seek to engage with consumers through a mobile-first approach, personalised experiences, innovative technologies, and a commitment to data privacy and compliance.
Martechvibe, a global media publication that captures the inner workings of leading brands and how they use technology to drive growth, is proud to present the Mobile & App Growth summit – an exclusive conference for mobile marketers, growth, product and monetisation leaders to grow their skills and their brands.
The summit serves as a beacon for industry leaders, marketing professionals, and tech enthusiasts to converge and explore the latest trends, insights, and strategies in mobile app marketing. Learn from leading mobile marketers about trends and tech that will change the game in 2024 and beyond. Over 150+ app professionals & practitioners will join this one-day event to witness power-packed conference sessions delivered by mobile and app experts and participate in engaging activities.
What makes an app sticky? In a world inundated with apps, how do you ensure that users not only download your app but keep coming back for more?
In this session we'll be diving deep into the critical theme of scaling and retaining users by delivering exceptional user experiences. As we all know, the success of an app is not just measured by the number of downloads but by the ability to keep users engaged and satisfied
What’s new in ASO and how can it play a role in app visibility and downloads? Improving the performance and efficiency of apps helps elevate overall user experience.
Explore the dynamic intersection of seasonality, Gen AI, and product-led growth in this insightful presentation. Learn how leveraging specific periods, such as Ramadan, enables the introduction of features that draw users back into the fold and potentially uncover denser usage patterns. Gain insight into harnessing current trends, like the surge in AI popularity, to develop use cases that profoundly connect with users - for instance, an AI model answering faith-based inquiries with insights from sacred texts.
A latest Adobe report states that 86% of brands are ready for the cookieless future. However few brands are still clinging on to cookie-based targeting. How can marketers adapt to the changing landscape and prioritise first and second party data?
SKAd Network 4.0 allows marketers to share more data but guarantees user privacy. This session is perfect if you want to master your iOS campaign with the right metrics going forward. How to measure the success of advertisements by attributing app installations to specific ad campaigns.
Driving effective x-sell & engagement strategies in a saturated market
If it was easy, everybody would be doing it. This session talks about the harsh truth of marketers and their journey to success in a privacy-first future. With the launch of App Tracking Transparency (ATT) & Android’s privacy sandbox marketer’s need to reiterate their strategies. How are marketers preparing for the disruption?
The job of the mobile marketing professional is made easy and difficult. How do you break through the noise? This case study will explore winning secrets from Singapore's leading brand foodpanda
Deep linking has emerged as a strategic tool to connect users directly to specific content within apps. Delve into the latest advancements, best practices, and innovative use cases surrounding deep linking. Gain actionable insights to enhance app strategies.
Identifying consumers and knowing exactly where they drop off along with personalisation will help activate idle users. In the process of acquiring new users, marketers may miss out on the value of existing users that are idle. This panel discussion will focus on churn. Identify factors that contribute to drop-off, and learn how to win them back.
How search and recommendations are evolving with the advancement of generative AI and LLMs
Is gamification merely a fancy trope, or does it hold the potential to be a true game-changer? Let’s explore gamification in the quest for user engagement.
Video consumption on mobile devices is on the rise, and mobile video advertising is expected to continue its growth trajectory. Advertisers will focus on creating engaging and high-quality video content that captures the attention of mobile users. Interactive video ads, 360-degree videos, and immersive storytelling techniques will play a significant role in capturing audience interest.
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