The age of the super-app is upon us! But what does this mean for the BFSI industry? The disruptive presence of super-apps can act as a catalyst for innovation and digital transformation within the BFSI industry.
In this episode, Martechvibe is assembling experts in the field to answer some of the big questions; Why is every brand chasing the label of a super-app? Is there an industry definition for a super-app? How does it offer a marketing advantage? The challenge continues to be a cross-functional alignment of product, marketing, data and customer-facing teams to work in tandem to deliver on the brand promise.
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