Martech Huddle, Driving Mobile Adoption for Increased Loyalty

Martech Huddle

Martechvibe & Appsflyer | Driving Mobile Adoption for Increased Loyalty | 5 December , 2023 | Address Dubai Marina, UAE

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Driving Mobile Adoption for Increased Loyalty


What is a Martech Huddle?

It is an initiative by Martechvibe in association with Appsflyer.

Martech Huddle is specially designed to engage  Marketing, Technology and Industry leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.

About this Edition

Mobile applications have become the cornerstone of businesses aiming to connect with their audience on a more personal and immediate level. Achieving mobile adoption and cultivating user loyalty are integral to the success of any app.  Marketing leaders are beginning to explore better mobile attribution and marketing analytics strategies to help brands increase customer loyalty.

One of the pivotal aspects of fostering mobile adoption and customer convenience is creating a seamless and user-friendly onboarding experience. An attribution tracking feature enables businesses to understand the effectiveness of various marketing channels in driving app installations. This valuable insight empowers app developers and marketers to refine their onboarding processes based on data-driven decisions, ensuring a smoother experience for users.

Personalisation is at the heart of building user loyalty in the mobile ecosystem. A deep linking functionality plays a crucial role in tailoring user experiences. Through personalised deep links, developers can direct users to specific content within the app, creating a more engaging and customised interaction. The platform’s robust analytics further aid in understanding user behaviour, enabling businesses to refine and enhance personalisation strategies over time.

Driving mobile adoption for loyalty involves implementing strategic initiatives that not only attract users to download an app but also encourages continued engagement. And as the mobile landscape continues to evolve, the collaboration between strategic initiatives and innovative platforms becomes paramount, ensuring that businesses not only acquire users but also cultivate enduring relationships. 


05:30 PM
Welcome & Networking

06:20 PM
Welcome Address by Martechvibe
06:25 PM
Opening Remarks by Appsflyer
06:30 PM
Discussion Starts
07:20 PM
Outlook of the Leaders and Session Highlights
07:30 PM
End of discussion followed by Dinner


Address Dubai Marina

Al Marsa Street, 66, Dubai Marina, PO Box 32923, Dubai Marina, Dubai, United Arab Emirates
Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.

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