It is an initiative by Martechvibe in association with CleverTap.
Martech Huddle is specially designed to engage Marketing, Technology and Industry leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
Customer Lifetime Value (CLV) serves as a vital tool in targeting the most valuable customers, which allows marketers to craft their engagement strategies. By concentrating on these high-value customers, a brand can bolster customer satisfaction and loyalty, ultimately leading to an improved Return on Investment (ROI).
According to CleverTap, when one employs segment analytics to assess CLV, they can unlock deep insights about the customer base, enabling the marketing team to fine-tune their engagement strategies and make well-informed, data-driven choices that will steer the business toward sustained profitability.
Meanwhile, other critical approaches can help build lasting relationships with your customers, drive loyalty, and boost your bottom line. For instance, a one-size-fits-all strategy no longer suffices in the world of customer engagement. Personalisation is one of the pillars of effective customer engagement, ensuring that each interaction is relevant and meaningful to the individual customer.
Leveraging the Pareto Principle (80% of your results stem from 20% of your efforts) in the customer engagement plan can also be a game-changer, as it enables one to pinpoint and prioritise efforts towards the most valuable customers. This targeted approach not only streamlines the engagement strategy but also holds the potential to boost CLV and ROI substantially.