Martech Huddle, Maximising CLV and ROI Through a Strong Engagement Game Plan

Martech Huddle

Martechvibe & CleverTap | Maximising CLV and ROI Through a Strong Engagement Game Plan | 23 November , 2023 | Address Dubai Marina, UAE

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Maximising CLV and ROI Through a Strong Engagement Game Plan


What is a Martech Huddle?

It is an initiative by Martechvibe in association with CleverTap.

Martech Huddle is specially designed to engage Marketing, Technology and Industry leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.

About this Edition

Customer Lifetime Value (CLV) serves as a vital tool in targeting the most valuable customers, which allows marketers to craft their engagement strategies. By concentrating on these high-value customers, a brand can bolster customer satisfaction and loyalty, ultimately leading to an improved Return on Investment (ROI).

According to CleverTap, when one employs segment analytics to assess CLV, they can unlock deep insights about the customer base, enabling the marketing team to fine-tune their engagement strategies and make well-informed, data-driven choices that will steer the business toward sustained profitability.

Meanwhile, other critical approaches can help build lasting relationships with your customers, drive loyalty, and boost your bottom line. For instance, a one-size-fits-all strategy no longer suffices in the world of customer engagement. Personalisation is one of the pillars of effective customer engagement, ensuring that each interaction is relevant and meaningful to the individual customer.

Leveraging the Pareto Principle (80% of your results stem from 20% of your efforts) in the customer engagement plan can also be a game-changer, as it enables one to pinpoint and prioritise efforts towards the most valuable customers. This targeted approach not only streamlines the engagement strategy but also holds the potential to boost CLV and ROI substantially.


05:30 PM
Welcome & Networking

06:20 PM
Welcome Address by Martechvibe
06:25 PM
Opening Remarks by Clevertap
06:30 PM
Discussion Starts
07:20 PM
Outlook of the Leaders and Session Highlights
07:30 PM
End of discussion


Address Dubai Marina

Al Marsa Street, 66, Dubai Marina, PO Box 32923, Dubai Marina, Dubai, United Arab Emirates
Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.

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