Martech Huddle, Seamless CX Via Apps-Driven Omnichannel Marketing Strategy

Martech Huddle - High Tea

Martechvibe & Branch | 8 November, 2023 | Crowne Plaza Riyadh Al Waha , KSA

Huddle-Logo-01 (1)

Martechvibe + Branch logo

Seamless CX Via Apps-Driven Omnichannel Marketing Strategy


What is a Martech Huddle?

It is an initiative by Martechvibe in association with Branch.

An in-person boardroom edition specially designed to engage customer-experience and marketing leaders who have revolutionised brands by using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The boardroom encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders working to explore insights, ideas and best practices.

About this Edition

Businesses are continuously working to maintain their relevance and effectively connect with their customers. To excel in this highly competitive environment, it is imperative to embrace an omnichannel marketing strategy that harmoniously blends multiple interaction points, with a particular emphasis on mobile apps. 

An integrated approach across multiple channels is a win-win for both customers and brands. Customers benefit from a seamless and cohesive experience as they transition between various touchpoints, ensuring they receive consistent messaging and personalised content tailored to their preferences. It also enhances accessibility, enabling customers to choose the channel that best suits their needs. 

Meanwhile, this approach helps brands foster a more profound understanding of their customers’ behaviour through data synergy, allowing for more precise targeting and effective resource allocation. It also facilitates efficient communication, strengthens brand identity, and nurtures customer loyalty by offering a unified, reliable, and engaging experience that meets and exceeds the evolving expectations of today’s consumers.


03:00 PM
Welcome & Networking

03:20 PM
Welcome Address by Martechvibe
03:25 PM
Opening Remarks by Branch
03:30 PM
Discussion Starts
04:20 PM
Outlook of the Leaders and Session Highlights
04:30 PM
End of discussion followed by Networking


Crowne Plaza Riyadh Al Waha

8430 Uthman Ibn Affan Rd, Al Waha, 11564 Riyadh, Saudi Arabia
Crowne Plaza Riyadh Al Waha is strategically located within close proximity of the Riyadh Convention Center, King Khaled International Airport and downtown areas. Places of historical interest and shopping malls are also within easy reach

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