It is an exclusive initiative by Martechvibe in association with Branch.
Martech Huddle is specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
Every business invests in technology for the same CX goals: happy, engaged, and retained users. But few achieve it. Why is that?
With the heavy rise of mobile-driven businesses, more often than not, user engagement strategies lack drive and heart. It’s important to understand that the mere use of new technological toys cannot guarantee great CX. Poor implementation or disjointed processes can result in a fragmented experience that fails to meet mobile user expectations.
And as budgets tighten and ROI takes centre stage, it’s crucial to re-evaluate your user experience strategy and build deeper relationships by attracting high-intent users without incurring additional costs.
By gaining a deeper understanding and engaging with users throughout the user journey, brands can make better-informed decisions and optimise their acquisition and retention strategies accordingly.