Rise Up

Co-located at Vibe Martech Fest | Building Future Martech Leaders | Address Dubai Marina, September 13 - 14, 2023

ABOUT THE EVENT

Rise Up is a summit for martech specialists looking to make their mark. This stage will focus on taking marketing technologies to its maximum potential, how to win with emerging trends, and building readiness for the future marketer’s role.

The role of the marketing team is changing. Every message across each touchpoint plays a role in the larger business goal. Brands are in a race to deliver digital options across the customer journey to keep up with customer expectations. Business leaders are investing in, and on-boarding new technologies that can deliver data-driven results, inject personalisation in customer interactions, offer first-contact resolutions, and beat the competition at offering more value to the customer.

WHAT TO EXPECT AT RISE-UP

  • Get a showcase of the latest technologies
  • Learn practical ways to inject data in your strategies
  • Network with leaders and build valuable connections
  • Apply leading strategies from veterans to your work
  • Let your ideas take flight with innovation skills

Past speakers

speaker
Aaryan Kapur Group Head - Digital Marketing - Aster DM Healthcare and Medcare Hospitals & Medical Centres
speaker
Abhinav Mishra Director - Vibe Media Group
speaker
Abhishek Rao Head of Ecommerce - Barakat Group of Companies
speaker
Anwesha Nath Founder - “What Fits the Sleeve” Podcast
speaker
Arun Philip Analytics Lead - Starbucks Middle East
speaker
Ashick Ali Head of E-Commerce - Landmark Group
speaker
Dr Vanja Ljevar Chief Data Scientist & Co-Founder - Kubik Intelligence
speaker
David Raab Founder - CDP Institute
speaker
Frans Riemersma Founder - MartechTribe
speaker
George Achkouty Head of Digital Acceleration - OMD
speaker
Hasan Shah Chief Growth Officer - Atomic Digital Design
speaker
Harsha Thawani Associate Director, Digital Marketing Lead - KPMG
speaker
Harry Lonergan Head of Digital Marketing - Al Tayer Insignia
speaker
Julia Jackle Co - Founder & Chief Executive Officer - Creative971
speaker
Karolis Merkys Head of Digital Products & Innovation - AW Rostamani Group
speaker
Kareem Ayyad Founder - Uktob.ai
speaker
Krishnadas Nanath Deputy Head of the Computer Engineering and Informatics - Middlesex University Dubai
speaker
Lee Hammond Marketing Data Stack Leader - Hakkoda
speaker
Matt Smith Strategic Customer Success Architect - EMEA - Mixpanel
speaker
Michel Lambert Founder & Chief Executive Officer - eComInterim
speaker
Mohammed Al Saadoun Online Marketing Lead - Apps & PPC - Alshaya Group
speaker
Odd Morten Sørensen Growth Hacker & Martech Evangelist - Learning Martech
speaker
Paras Rishi Senior Manager - Digital Marketing - GMG
speaker
Pavel Bulowski Chief Product Officer & Co-Founder - Meiro
speaker
Rafees Rahmathulla Chief Executive Officer - Bisdesk
speaker
Saria Nassif Senior Consultant - Applied Intelligence - Annalect
speaker
Shivani Dhawan Head of Marketing Science - Omnicom Media Group MENA
speaker
Siddiqui Masroor Azar Lead Data Scientist for Data Analytics & Artificial Intelligence - First Abu Dhabi Bank (FAB)
speaker
Srilakshmi Mukkavilli Head of Marketing - Barakat Group of Companies
speaker
Terry Mo Head of Digital - OMD MENA
speaker
Uzair Hamid Growth Consultant
speaker
Umesh Chopra Market Intelligence Manager - Sharjah Co-operative Society
speaker
Yolande D'Mello Editor - Martechvibe
speaker
Zeeshan Sajid Amin Head of Growth - Medialinks

Agenda

10:05 AM
Keynote Address: Formulating Success with Marketing Science

The exploration of marketing data may seem akin to Newton’s apple-falling epiphany. How is data science looking and finding patterns, and how can marketers figure out ways to operationalise positive responses to those patterns with a relative degree of precision?

speaker
Odd Morten Sørensen Growth Hacker & Martech Evangelist - Learning Martech
10:10 AM
Keynote Address: How to Hack, Pack and Stack

Three essential elements to align your customer technology with a growth mindset.

speaker
Frans Riemersma Founder - MartechTribe
10:25 AM
Using Behavioural Data To Build Empathy At Scale

What kind of data do you need to add depth to customer profiles? Understanding customers on a deeper level can help serve them exactly what they are looking for. This session will delve into how behavioural data can be tracked and measured to inform your decisions on an individualised level.

speaker
Dr Vanja Ljevar Chief Data Scientist & Co-Founder - Kubik Intelligence
10:30 AM
Panel Discussion: Future-scope – The Era of the Chief Marketing Technology Officer

With data as a key business driver, the marketing leader’s role is being elevated. Insights from the marketing team feed product development, new business verticals, channels to monetise fresh opportunities and a whole new way of doing business. Futurists are predicting that leaders of tomorrow will need skills that cut across behavioural economics, psychology, data science and culture, with technology at the core.
What are the skills that future martech leaders need to inculcate?

speaker
Arun Philip Analytics Lead - Starbucks Middle East
speaker
Paras Rishi Senior Manager - Digital Marketing - GMG
speaker
Rafees Rahmathulla Chief Executive Officer - Bisdesk
speaker
Srilakshmi Mukkavilli Head of Marketing - Barakat Group of Companies
10:40 AM
Panel Discussion: Finding Your North Star Metric

Is everyone in your organisation moving in the same direction? Reaching your maximum growth potential starts with finding the right metric to centre your growth strategy.

speaker
Abhinav Mishra Director - Vibe Media Group
speaker
Harsha Thawani Associate Director, Digital Marketing Lead - KPMG
speaker
Shivani Dhawan Head of Marketing Science - Omnicom Media Group MENA
speaker
Uzair Hamid Growth Consultant
speaker
Umesh Chopra Market Intelligence Manager - Sharjah Co-operative Society
11:10 AM
Did AI Just Kill Web3?

While the AI subject took a top spot in the technology world due to its potential for disruption, Karolis is confident that Web3 stays the platform for the future of the internet. Therefore as tricky as the bear market can be, it is also reshaping the industry for future growth. This is why visionary startups and corporations build the capabilities now to propel them to lead their markets once the new bull run begins. With more than 15 years of experience in both, he will talk about resisting distractions and strategically approaching future growth by building practical web3 capabilities today.

speaker
Karolis Merkys Head of Digital Products & Innovation - AW Rostamani Group
11:20 AM
Coffee Break
11:30 AM
Coffee Break
11:45 AM
How to Tackle Cart Abandonment

Common challenges have unique conversions. The average rate at which a consumer abandons their shopping cart before making a purchase is over 84%. Cart abandonment represents a major gap in potential conversions. Annually, it costs marketers about $2 trillion. This session seeks to solve an old challenge with a modern solution.

speaker
Julia Jackle Co - Founder & Chief Executive Officer - Creative971
12:00 PM
Beyond Silos: Building Success with Unified Marketing and Product Analytics

Did you know it costs 500% more to acquire a new user than it does to retain an existing one? With CAC costs so high, we need to double down on keeping the users we already have. In this session, we'll explore how breaking down barriers between marketing and product teams helps drive analytical success. Using actionable strategies, hints and tips, you'll discover how a unified approach to analytics will enhance your customer experiences, driving retention, loyalty, and lifetime value.

speaker
Matt Smith Strategic Customer Success Architect - EMEA - Mixpanel
12:05 PM
Keynote Address: Making Sense of the CDP Landscape

How can marketers leverage CDPs to build deeper relationships with customers? Making the most of customer data means being able to have a unified view of the customer to further action personalisation, and build engagement strategies.

speaker
David Raab Founder - CDP Institute
12:20 PM
Making Each Ad Dollar Count

How can marketers calculate the optimal ad performance equation in the digital age? Join industry expert Michel Lambert as he takes you on a captivating journey through 30+ years of invaluable experience in the world of CPG advertising. Discover the driving forces behind successful ad campaigns as Michel dives deep into the realm of ad tracking and measurement, while considering the different patterns among specific ad interactions that lead to conversions. See the important role that ad tech plays in decision making and why educating Senior Management is critical in driving changes and building ad tech capability. Get the right foundations to optimise where future ad dollars will be spent.

speaker
Michel Lambert Founder & Chief Executive Officer - eComInterim
12:25 PM
Panel Discussion: Can ChatGPT Be the Marketer's New BFF?

As generative AI systems become more accessible and powerful, they have the potential to drastically change the work and workflow of marketing teams. But how will it reshape specific marketing roles?

speaker
Aaryan Kapur Group Head - Digital Marketing - Aster DM Healthcare and Medcare Hospitals & Medical Centres
speaker
Abhishek Rao Head of Ecommerce - Barakat Group of Companies
speaker
Kareem Ayyad Founder - Uktob.ai
speaker
Krishnadas Nanath Deputy Head of the Computer Engineering and Informatics - Middlesex University Dubai
speaker
Siddiqui Masroor Azar Lead Data Scientist for Data Analytics & Artificial Intelligence - First Abu Dhabi Bank (FAB)
12:40 PM
Customer Identity as the Key to Marketing Profitability

In this presentation, we will explore the significance of customer identity in driving marketing profitability and how it empowers businesses with precise customer data for effective marketing strategies.

speaker
Pavel Bulowski Chief Product Officer & Co-Founder - Meiro
01:00 PM
Lunch Break
01:00 PM
Lunch Break
02:00 PM
Looking into the Crystal Ball – Predictive Modelling

Predictive analytics require the integration of multiple measurement models and massive amounts of data. This session introduces marketers to how to get started with using predictive analytics to find actionable insights that can establish a market advantage.

speaker
Saria Nassif Senior Consultant - Applied Intelligence - Annalect
02:10 PM
Panel Discussion: What Do Gen Z Consumers Want?

Younger customers are digital-natives that expect quick, convenient and seamless experiences. No matter if they interact with banks, healthcare or retail – the comparison is against Netflix and Amazon. This panel will explore how to better understand Gen Z, and Gen Alpha consumers in a way that goes beyond generational cohorts.
What we can expect from tomorrow’s consumer — and how to thrive in this new customer expectation.

speaker
Anwesha Nath Founder - “What Fits the Sleeve” Podcast
speaker
Ashick Ali Head of E-Commerce - Landmark Group
speaker
Terry Mo Head of Digital - OMD MENA
speaker
Yolande D'Mello Editor - Martechvibe
02:20 PM
The Algorithms Fueling Recommendation Engines
speaker
Krishnadas Nanath Deputy Head of the Computer Engineering and Informatics - Middlesex University Dubai
02:40 PM
MarTech Magic: Moving Along the Marketing Capability Curve

As Marketers mature, they begin asking better questions and more from their martech application. Channel management and delivery are a given; marketers now want to work more efficiently, deliver better experiences, and measure against overall business objectives.

speaker
Lee Hammond Marketing Data Stack Leader - Hakkoda
02:40 PM
Fireside Chat: Gearing Up for The App Wars

How is data and technology driving user engagement in apps? We asked the experts about how to achieve success as brands compete to get web users to download, onboard and engage with their app. How to craft meaningful journeys and measure tangible results.

speaker
Mohammed Al Saadoun Online Marketing Lead - Apps & PPC - Alshaya Group
speaker
Yolande D'Mello Editor - Martechvibe
speaker
Zeeshan Sajid Amin Head of Growth - Medialinks
03:00 PM
Creators without Borders – New Formats of Immersive Content
speaker
Hasan Shah Chief Growth Officer - Atomic Digital Design
03:00 PM
Fireside Chat: Navigating Omnichannel Barriers

Omnichannel communication has clear wins, but marketers have their hands full with hidden challenges. Do your teams and systems talk to each other? Is your data unified? Rise Up turns to the experts for solutions to seamless implementation and planning for all the hurdles that can typically turn up along the way.

speaker
Harry Lonergan Head of Digital Marketing - Al Tayer Insignia
speaker
Julia Jackle Co - Founder & Chief Executive Officer - Creative971
speaker
Yolande D'Mello Editor - Martechvibe
04:15 PM
Martech Sundowner - Networking Event

Sponsored by Liftoff

Past Sponsors

Sponsors
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner
sponsor Partner

Venue

Address Dubai Marina

Al Marsa Street, 66, Dubai Marina P.O. Box 32923, Dubai, UAE
Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.

Contact us

Become a speaker

Apply here to become a speaker at this or other Martechvibe events.

Apply for Next Event
VIP Opportunities

Are you a media buying executive? You could be eligible for a VIP pass.

See if you qualify