Microsoft Advertising Connect - Dubai

Microsoft Advertising Connect - Dubai

23rd April 2024 | Hilton Dubai Palm Jumeirah, UAE

Microsoft Advertising Connect - Dubai
Microsoft Advertising Connect - Dubai


ABOUT THE EVENT

In today’s dynamic advertising landscape, consumers seek connected experiences that resonate with their preferences and needs, transcending the traditional boundaries of online and offline interactions. As brands navigate this intricate ecosystem, mastering the art of personalised advertising becomes paramount.

Welcome to Microsoft Advertising Connect, where innovation meets insight in the realm of connected advertising. Powered by InMobi, this event promises to unravel the secrets of crafting impactful ad experiences tailored to the modern-day consumer.

Join us for an immersive program featuring insightful discussions, captivating demos, and thought-provoking sessions. Delve into Microsoft Advertising’s journey in the region, explore cutting-edge AI technologies transforming the advertising landscape and gain valuable insights from industry experts on building inclusive brand experiences for everyone. Whether it’s understanding emerging tech trends, embracing a privacy-centric approach, or adopting omnichannel strategies, Microsoft Advertising Connect is your gateway to unlocking the potential of AI-led advertising.

WHAT TO EXPECT:

Network and exchange notes on how to build innovative strategies that give you a competitive edge. In this event, you can expect –

  • Insights from industry pioneers: Hear from the leaders behind winning campaigns.
  • Interactive sessions and demonstrations: Learn from real-world challenges, and how to navigate them.
  • Networking and collaboration: Network with leading brands in advertisement.
  • Real-world challenges and solutions: Learning from challenges, and navigating real-world hurdles.
  • Building a roadmap for marketing strategies: Craft strategies for marketing success.

Speakers

speaker
Mike Luscombe Senior Partner Sales Lead - EMEA & LATAM
Microsoft Advertising
speaker
Kay Giza Partner Marketing Lead for EMEA & LATAM
Microsoft Advertising
speaker
Jacob Joseph META Head for Microsoft Advertising Partnership
InMobi
speaker
Rohit Dosi VP & GM - Strategic Revenue Partnerships
InMobi

Agenda

04:05 PM
Keynote: Advertising Is Evolving, But How Are We?

From its inception to its strategic partnership with InMobi, witness firsthand how Microsoft Advertising has transitioned from a search shop to an omnichannel multi-format global advertising powerhouse. Explore their evolution to becoming a Gen-AI first advertising leader - which is bound to ignite discussions on the future of advertising.

speaker
Mike Luscombe Senior Partner Sales Lead - EMEA & LATAM
Microsoft Advertising
04:30 PM
Fireside Chat: Cracking the Code to Advertising Success

In this era of personalisation-driven experiences, every customer becomes the hero of their journey. Join our speakers as they share their experience with Microsoft Advertising, uncovering the secrets to success in the ever-evolving landscape of marketing while navigating the currents of emerging tech trends globally, one personalized experience at a time.

speaker
Jacob Joseph META Head for Microsoft Advertising Partnership
InMobi
05:05 PM
Networking Break
05:30 PM
AI in Action: Witness the Power of Copilot

Here’s where you redefine your approach towards advertising. Here is where innovation comes to life: Witness the power of Copilot Demo firsthand, revolutionising the way brands can engage with audiences and redefine marketing possibilities hereon.

speaker
Kay Giza Partner Marketing Lead for EMEA & LATAM
Microsoft Advertising
06:00 PM
Panel Discussion: AI-Powered Advertising: Driving Innovation and Leadership

Join our expert panel as they unravel the pivotal role of genAI in reshaping the marketing landscape. Explore how forward-thinking brands harness the power of AI to craft unparalleled omnichannel and multi-device approaches, paving the way for you to stay ahead of the competition, leading by example.

speaker
Mike Luscombe Senior Partner Sales Lead - EMEA & LATAM
Microsoft Advertising
speaker
Rohit Dosi VP & GM - Strategic Revenue Partnerships
InMobi
06:30 PM
Closing Note | Networking Break

Venue

Hilton Dubai Palm Jumeirah

United Arab Emirates

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