It is an exclusive initiative by Martechvibe in association with WebEngage.
Martech Huddle is specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
While the market buzzes with significant CX-driven discussions in today’s business landscape, hyper-personalisation emerges as the essential component for success.
Before hyper-personalisation was a notable concept, companies customised their operations with manual customer segmentation based on the scarce behavioural information they possessed, which did not add much to the growth of the company and the CX.
Modern enterprises choose to adopt such user engagement strategies supported by robust analytics, effective customer data platforms, and comprehensive marketing automation techniques. This ‘hyper’ approach enables them to create tailored user experiences, foster thriving communities, and optimise return on investment.
According to a MasterCard survey, 72% of Middle Eastern consumers expect tailored experiences when shopping online. The region has witnessed significant technological advancements, creating fertile ground for innovative ideas and substantial investments. As a result, emerging trends and patterns in the Middle East heighten user expectations, leading consumers to demand more than generic solutions – – this is precisely why hyper-personalisation plays a crucial role.